Bill Canady cut orders by 38% while raising gross margin from 19% to 31%, boosting EBITDA by 1.9 points. He closed an outsourced call center and eliminated non-value work, all without layoffs.
When we ran the simplification, this is 4 moves, which I'll walk through you in detail. Order count came down to 38%. Average gross margins per order went from 19% to 31%. We like that. EBITDA rose 1.9 percentage points in the first quarter after implementation. And we closed an outsourced call center because the calls they'd been justifying it had stopped happening. That's right. Good things happening when you start simplifying. 38% fewer orders, 12 more points of margin on every order left. That's not a cost program. Nobody got laid off to produce those numbers. We just stopped doing things that didn't make any sense to us.
