Bill Canady argues that announcing priorities through posters and hashtags doesn't work. Real priorities demand costly decisions that force the organization to adapt. Credibility comes only when you're willing to pay the price.
People don't believe your priorities because you announce them. They believe them the first time you watch you pay for one of them. That decision got to cost something. Fear looks like the opposite, and it's easy to recognize because it's more fun. The goal goes on the wall, goes on a mouse pad. There's a banner in the lobby and a hashtag on the internet site, #focus, and nobody ever uses it in an argument. Nobody has ever killed a project with it, and no, and it's never cost anyone in anything. which is how you know it's not real. The wall is not installation. The wall is decoration. Installation is when the goal starts making decisions that you don't— that you didn't make.
