Bill Canady says Zero-Up budgeting fails when the CEO owns it because attention shifts elsewhere. Finance has to run it as the actual budget process, not a side project, or October rolls around and last year's numbers plus a percentage bump win anyway.
2, finance owns the budgeting cycle. Who else? Zero Up has become the budget, not a study that informs the budget. If it lives in a strategy deck, October arrives and somebody adds 5% to last year because that's the process and the process wins every single time. The only way Zero Up sticks is if it is the process. Keep that in mind. 3, the CEO's office is the wrong owner because Zero Up owned by the CEO is a zero-up that ends when the CEO's attention moves, and our attention moves all the time. We got a lot going on, and as your attention will move, you've got a bridge to turn, a team to build, and a board. Finance ownership is what makes it permanent instead of an initiative.
