Bill Canady says you can't grow without freeing up capacity first. You need concrete decisions: raise prices, set minimum orders, move accounts to distributors, or fire customers. Without these moves, new projects just pile on top and overload the system.
Occupied capacity has to be released by a decision before it can be reallocated. Somebody has to raise the price. Somebody has to set a minimum order value, move an account to a distributor, say no to a customer. Until one of those decisions is made and holds, that 30% is spoken for. And any new initiative you put on our plate is going on top of it. So you have to free her up. It's critical. You can't just tell 'em, you actually got to remove the stuff, got to make it non-optional.
