Bill CanadyCEO & Founder, The 80/20 Institute · Be a Great CEO: Learn how to Fix it, Grow it, & Sell it.

Stop Losing Money: Find The Uncomfortable Truth! #shorts

24 Aug 2026 · 1 min

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In this short, Bill Canady explains how freezing a loss‑making book added 1.9 points of EBITDA—about $6 million on $310 million of revenue—in a single quarter. He emphasizes that the insight required no new data; the discount information had been in the system all along. What was missing was a dedicated role whose job is to surface uncomfortable numbers and voice them, even in front of the CEO. He argues most companies lack such a position, leading to missed profit‑boosting opportunities.

Chapters

There's a reason they're losing money. Freezing that book put 1.9 points of EBITDA on the board in a single quarter. Well, on $310 million of revenue, that's just about $6 million. That feels good when it goes to the bottom line. Found by one person with a report in a business everybody in the room had already thought they understood. Now here's what matters about this story. Nothing in it required new information. They already had it. The discount data had been sitting in the system the entire time. What was missing right up until it wasn't was a person whose actual job, not their hobby, not their instinct, their job, J-O-B, was to get that number that would make the room uncomfortable and say it out loud with the CEO sitting there. Most companies don't have that person. I'd put it 9 out of 10.