Bill CanadyCEO & Founder, The 80/20 Institute · Be a Great CEO: Learn how to Fix it, Grow it, & Sell it.

Surf the Tsunami: Don't Fight Business Disruption! #shorts

27 Aug 2026 · 1 min

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0:38

In this brief YouTube Shorts video, the speaker uses a tsunami analogy to illustrate how businesses should respond to disruptive forces. He explains that you can either "surf" the tsunami—by recognizing and riding megatrends—or try to block it, which inevitably leads to failure. He emphasizes the need to identify megatrends within your industry and adapt accordingly. To illustrate the point, he cites a real‑world example: Rider Gear, a company that grew from a $2‑3 million operation to $40 million in revenue within three and a half years after aligning with such trends.

Chapters

When you're building your strategy, you know, when there is a tsunami, you have 2 things to do. Either you take your surfboard and you surf the tsunami, or you're playing the big boy and you try to hit it in front. And you know what? Hitting it in front, it never works, right? You die. That's a great analogy. Look at the megatrends. Look at the megatrends within your business and adapt your business. And that's an example for beer. One stuff that worked well was Rider gear, rider gear was a $2, $3 million business when I entered and $40 million, uh, 3 years and a half afterwards.