Technology moves so fast now that staying current takes six weeks instead of six months. One client is replacing standard budget, CRM, and media software with custom AI tools built in-house, signaling the end of traditional SaaS companies.
I've always loved technology because it moves so quickly, right? And I always said that the best thing about technology is if you're out of touch for a little while, all you have to do is start learning and within 6 months you're caught up. Now it's 6 weeks. Like you, all you have to do is consume 6 weeks of like the latest news and you're up to speed on everything. I think you're right. And so, you know, just use an example. One of our clients, They are leaning into AI and they're allowing all of their business units to become builders. It's replacing budget systems, CRM systems, media systems, you name it. I mean, like these are real software solutions that they're working on. All right. And so we can talk again about the downfall of SaaS companies because that's going to happen without a doubt. I think it's happening already.
