The Deadly Trio: Fear, Uncertainty, And Doubt

Hello everyone, I'm Bill Canady, and today I thought we'd talk about how to replace FUD, or fear, uncertainty, and doubt, with insight. Now look, fear is part of every business, all right? It can be both inevitable and it's an important part because business is all about evaluating and balancing risk and reward. The basic assumption here is that there's never reward without risk. Now, like all other factors or forces in business, fear must be managed Admittedly, there's a lot that makes managing fear highly challenging. For one thing, it's hardwired into every animal, us included. If it weren't, few of us would stay alive long enough. So there's that. But hardwired or not, some people are scared easily while others don't scare easily enough. The essential tool for regulating fear, for knowing when to heed your fears and knowing when it's not to take counsel of your fears, is knowledge. Experience-based know-how driven by abundant, timely, and accurate data. I want to thank you for taking time to learn more about PGOS, the 80/20 operating system. And remember, together we will fly.