Bill Canady argues analysts should answer "so what" instead of just showing data. His example: of 1,000 SKUs, only 290 generate 95% of margin. Cutting the rest could free up $50 million in working capital.
Be brilliant. Deliver insight, not data. Anybody can put a chart up. Anybody can tell the news. Your job is to translate the numbers into meaning. It's the so what, not here's our SKU distribution by margin contribution. Instead of our 1,000 SKUs, only 290 drive 95% of our margin. We should cut the rest and free up $50 million of working capital. Same data. One version is a slide. The other version is a decision.
