Bill Canady shows how to build a zero-up budget for your CFO in 30 minutes. He found that 27% of capacity was theoretical, not real. The wrong sequence is worse than skipping it entirely.
The plan was complete on day 270, and what it redeployed was that 27%, which by then was actually free instead of theoretically free. Big difference. Here's my promise. By the end of the next half hour, you will be able to hand your CFO a zero-up build with a defined sequence and a date on it. You'll know the one question that runs the whole exercise, and you'll be able to tell the difference between capacity you have and capacity you only think you have. And here's the plan, 3 moves. But before we move, I have to give you the mechanics and the sequence because zero ruck run in the wrong order is worse than not running at all. So let's do it right.
