PoolTogether Community Podcast #50 with Matt from Smoothie
28 Nov 2022 · 31 min
In this episode of the PoolTogether Community Podcast, host Sir Hot Mike (Tim) sits down with Matt Kim, founder of Smoothie, a Web3 discovery platform described as “Product Hunt for Web3.” Matt shares his personal journey—from growing up in Toronto, moving to San Francisco, working at Facebook, and launching a failed virtual‑events startup—to discovering the importance of distribution over product in a second‑time founder context. He explains how Smoothie operates as a discover‑to‑earn awards platform that uses a points‑based reputation system rather than token incentives, allowing users to earn points for upvoting and reviewing projects, with voting weight increasing as they engage. The conversation covers the benefits for both projects (distribution, early feedback, credibility) and users (discovering innovative products, becoming “mavens”). Matt details the rapid growth of the waitlist (now about one month), the shift from outbound outreach to inbound applications, and the current team of roughly nine members after a pre‑seed round. They discuss potential collaboration with PoolTogether, envisioning PoolTogether’s no‑loss prize pool as a rewards mechanism for Smoothie power users. The hosts also talk about conference strategies, emphasizing personal connections over formal sessions, and reflect on recent market turbulence, layoffs, and personal resilience. Finally, Matt outlines Smoothie’s longer‑term vision: scaling the discover‑to‑earn model, nurturing power users, and possibly expanding the rewards system.
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This is the PoolTogether Community Podcast. PoolTogether is the world's number one no-loss prize savings account. You can visit pooltogether.com to deposit. You're listening to the PoolTogether Community Podcast, and I'm your host, Sir Hot Mike. I've been knighted. As the Hottest Mike, aka Tim, aka vegan eggs have a very wide range of tastes. And I'm here with Matt from Smoothie. Matt, thanks for doing the podcast with us today. It's a little impromptu podcast action.
Awesome. Thanks for having me, man. And awesome, awesome intro.
You know, I like to vary the intro. I Tried out for my college's improv group twice, and I had like 2 really bad auditions, and it was really like scarring for me. And so now it's like my life's mission that I will be— I will make myself improv at any moment in case. So anyways, I just improv that, but thank you so much. Yeah, that— we, we got deep real fast about the shame in my life. So tell me about Smoothie. What's going on? How'd you get into crypto? How'd you, how'd you like found Smoothie? Tell me the story. I want to hear this.
Yeah, for sure. So, hey guys, my name is Matt. I grew up in Toronto, moved to SF. I lived there for like a few years, worked in a couple of tech companies. I got into crypto in 2018 and I got in just investing into it, just bought some Ethereum. And as I was working in SF, I was at Facebook for a while, and as I was leaving, I really wanted to do my own startup, so ended up leaving that. I created another startup around virtual events, and honestly, it didn't really pick up. I was like, dude, we built this product and no one cares. And that was kind of like a big shock to us because we put a lot of effort into it. So then we started pivoting and we're like, okay, you know what? I see why people focus— first-time founders focus on product, second-time founders focus on distribution. So I said, you know what? Good. Let's focus on distribution first as we pivot the idea. So then we started writing a newsletter just to teach people about crypto. And then as we built that up, we had this awesome idea of Smoothie, of building like this distribution discovery platform. Happy to go into the details of that, as I'm sure we will. But yeah, it really started organically, audience first, listening from people.
So yeah, go into that. I mean, what did you say? First-time founders focus on something and then second-time founders focus on distribution. What was the first one?
Yeah, first-time founders focus on product, and then second-time founders focus on distribution. It was— What's that? Man, so that was actually a famous quote by Justin Kan, founder of Twitch. And really, I think when people get into startups, it's like they're really obsessed with, you know, building the cool thing, building, you know, the awesome features. And, you know, they don't really listen too much on like the users and what people care about, what will actually make this scale. So then when people end up pivoting, The secondhand founders realized, look, if you have the right people, if you're listening to the right people, even if your product is not 100% exactly where you want it to be, people are still going to use it and you can adapt from there as you go. But yeah, I definitely learned that the hard way with the first pivot.
Totally. And so for me, as somebody who grew up in marketing, that's what I naturally career— that was my natural career of just things I naturally did on social when social wasn't a thing that businesses use to market themselves. But it turns into the Spider-Man meme, right? You have marketing says it's product's fault, product says it's marketing's fault, or says it's customer service fault. You know, there's always like, this is why it's not working. But yeah, that's, that's really interesting to hear that the first-time starters— I, I always like, marketing is so easy if the product is so good, right? You can distribute, you know, a turd, but it's still a turd. Right. So, so I get, I guess what you're saying is like, okay, Product only is not a good thing. So the second time you're fine, you do the founding, it's the distribution of it also matters. Like you have to think of the user in mind, people using it, not just like what cool— I mean, I guess that's scope creep too. Like if you, the first time you're just gonna try to make everyone happy and that's not obviously the right way to do stuff. So with distribution, so then you just like double down into like, well, no, we need a platform for distribution. And we're going to create Smoothie, which is basically like Product Hunt for Web3. Can I say that?
Yeah, yeah, that's how we've been positioning it. And yeah, even as we were coming up with that idea, the reason why we came up with it is because as we're building the newsletter, we had a lot of companies saying, hey, can I launch my product on your newsletter? And then we had a lot of users saying, hey, what's the next DAO tool or NFT that I should get to know? I was like, hey, you know what? Instead of individually answering each of these, how about we actually create something for this? And obviously in the Web2 space, there's Product Hunt. So we figured that discovery was a missing piece in Web3. So yeah, we made Smoothie, Product Hunt for Web3. And our one-liner is the discover-to-earn awards platform for Web3 products.
So discover-to-earn. So I, as a user, then could get coins Points for finding new stuff and posting about it?
Yeah. So right now it's, you're only getting points. Don't want to tease too much, but there are other earning mechanics that are in the roadmap. But yeah, right now you're in points. It's more of a reputation score for how you discover products, giving your feedback, upvoting for the best crypto projects.
Yeah. So I've worked with ECO, which is an open source rewards platform. We had them on the podcast. They had me go and do a scavenger hunt. They had a global scavenger hunt, and I had to go to Central Park at night and dig into a fence post and pull out this coin, like an actual— it was basically like a poker card protector. So anyways, it's like this community that goes and does stuff and gets rewards points, which rewards points, like Juno is using rewards points. They have JCOIN. There's like Starbucks has rewards points. There's, there's all this stuff that's like, how do we, how does the web do rewards? How does Web3 do rewards that isn't necessarily like coins, right? Where you're just going to immediately create liquidity pools and you're going to like take out a loan and you're going to DeFi it up and all that. It's like, how can you do rewards points? And one of the things I was thinking about with PoolTogether, because I think about business development, is using PoolTogether as the report rewards point system where So with PoolTogether, a protocol, a treasury can deposit $1 million, say, into PoolTogether, and then you can delegate chances out to people to win the prizes on PoolTogether. So it's a no-loss way to do rewards points. And so in the future, I see this, I see the vision, I see the promised land of as you build up rewards points, you actually get more chances to win the prizes in PoolTogether. So anyway, just thinking about that. But right now it's just like, it's points, right? You get points, you get, you get 3 votes a day as a user, like looking, and you can upvote these services, these, these protocols that on Smoothie. And the more that you do that, the more that daily you go and do your 3 votes a day, you actually get more weight, right? You get, you get more of a say or your votes count more right now. Is that how it works?
Yeah, exactly. Because, you know, I think I've seen a lot of, you guys have probably seen this too, but there's a lot of, you know, Telegram chats or Discord chats with a lot of Let's say, for example, NFT Alpha. And then as that group goes, as that group grows and you get more and more members, there's a lot of noise. Everyone's just shilling a different NFT project. So we figured, okay, that's kind of a problem. And one thing that you can do with points and the reputation that people are building up is that the more people actually end up being on the platform, you get a better idea of, hey, who are the people that actually stick around, that are actually giving their thoughts and reviews on all these different products? They probably have like a better idea and their votes and their thoughts being weighted more actually helps with that curation so that you don't have that problem of being oversaturated with just too much info.
Yeah, I'm actually just signing up for Smoothie right now and I want to vote on stuff like as we're talking.
Let's go.
Let's go. I'm already subscribed to the Smoothie newsletter, but I love that you have it on here that you're like, please subscribe. So there's inbox notifications. Cool.
Yep, yep. We still have the newsletter going, making sure to educate people in crypto. And actually, there's a really good article from Andreessen Horowitz around reputation and tokens. And you kind of mentioned this, but the great thing about tokens is that you get liquidity. The tough thing about tokens is that you're rewarding the best people, but they can easily just sell everything. And I think the problem with that is people that are gaining a lot of these tokens, they might have just like bought their way into it, which means that, you know, it's not really signaling reputation. It might just signal the people that spent the most money. So points is definitely a different way to play around with that. So you can see, hey, who has actively spent the time to contribute?
Well, it's the same thing with governance too. It's like you don't want— like whales aren't necessarily the best governors. Like you don't want your platform governed by the, you know, the most money. Ideally, you want the platform governed by You know the best strategy and the best people. So the same thing is like you don't want right somebody's got bags they're going to come in and upvote their project and doesn't mean it's the best. So it's like how do you use rewards points to get the most quality? So Matt, let's look at today's Smoothie Awards. Can you do this? I'm looking at it with you right now. There's one week ago, but we've got VF Protocol, we got Bayside, Viora, ENS Sales Bot, Mailrats, Eight Mint. T-Proof, and Tropy. Tropy. Tropy. So that's— this is the session right here. So now I need to pick now 3 of these that I think are the best out of this group, right?
Yep, yep, exactly.
What are your favorites?
So the ones that I have voted for right now are Bayside and Tropy. Yeah, I think they're working on some really cool stuff specifically in like the NFT space. Like, I think this week we have quite a few like NFT products that came out. But like, even some of these ideas are really nice. Like, Viora is like a Breck for Web3 protocols, zero-fee NFT private sales. So it's kind of good seeing everything in like the same template, same format, all in one place, even though, you know, a lot of these could be like within different categories.
So I voted for ENS Sales Bot because there's— well, I like, I like ENS. This is actually not what I thought, but there's— maybe it is. No, no, no. So there's a bot now that you can actually just set it up and just like, you know, send a new ENS to somebody else. Like the ENS has this where you can just like use Telegram. And so somebody says a word and you're like, oh, that should be your ENS. And so I had a friend who I told them my gamertag for Xbox back in the day. And they're like, you should totally have the ENS. And they just sent it to me via the bot. That's not what this is, but I'm going to go and see if I can post it on Smoothie and discover it. So, so once these are discovered, can you discover them again? Does it need to be like a new version of it before they can show back up on Smoothie?
Yeah. So right now, at the core of it, the question that we ask when we look at these products is, are they doing something innovative? So when we see another NFT with just slightly different art, that may not be the best fit. So, yeah. Are they innovating? Are they building? It could be a Discord bot, it could be content, a new L1, L2. It doesn't really matter. But anything innovative. And to answer your question, if they have already launched once and if they're interested in launching again, the question that we ask is, you know, is this a pretty major or meaningful update? That is, again, that we consider innovative. So for example, like CyberConnect2, they launched their pretty well-known social graph protocol. And then they launched something called Link3, which is kind of like Linktree, but for Web3, you have like, you know, your entire profile there, which is very different from their social graph. product. So yeah, they launched Link3 separately on Smoothie. So yeah, you could definitely launch multiple times.
So with PoolTogether, then we would— we got to make sure that we have PoolTogether on Smoothie for V5 when V5 fully launches, because that makes sense, right? It's like a new thing with PoolTogether. Deposit whatever coins, not just USDC, into PoolTogether, and it's no loss. Let's go. And then we'll make sure it's on here. That's great. Cool. So are you like really looking for people to— like, what's the need right now? Users? You're, you're in distribution, user acquisition mode?
Yeah, because at the end of the day, there's, you know, 3 benefits for Smoothie for the products that are launching, which is you get distribution, which, you know, we obviously started with distribution. You get early feedback on what you're building, and then you also build credibility by winning these competitions. And then for the actual users that are, you know, upvoting and checking out these products, you know, you get discovery. You get, you get, you know, early alpha, you get to find out, you know, the newest, best products in the space, and also meet the, you know, essentially the product experts in the space who are, you know, giving all the reviews here. So yeah, I think right now our main focus is still on distribution, both in terms of, you know, we want to be overwhelmed with the number of products that are applying and coming onto Smoothie, and also from the user side, look, like, what is important, what is meaningful for you guys, and really get a large number of users onto the platform as well.
Oh, so like, I mean, it's also NFT mints, right? So that's a new project is an NFT, a new NFT mint, right? Yeah, there's a lot of different ways to do this and use this. I'm looking and I'm seeing like Juno, I'm seeing like a lot of things. I'm like, oh yeah, I know them. Okay, I know them. I know them. That's really great. Cool. What does your team look like? Is it just you? You got a couple people? What do you, what do you got? What you got going on? And what does growth look like for Smoothie?
Yeah, yeah. Let me actually just quickly answer that growth question first. So yeah, as you mentioned, you saw Juno and a couple of people here that you know. I think one thing that definitely makes Smoothie unique is that every single company here, that team has applied themselves. I've seen other variations where people just scrape on-chain data and just put it all together on a site. But ours has been very, very organic. A lot of that, we just talk directly to the founders, make sure that what we're building is actually important for them. And right now, the waitlist It's crazy because when we first started, it was all outreach, right? We would talk to companies and be like, hey, you should launch on Smoothie. But now that's pretty much flipped almost, you know, 100%. Like I'd say 90% are inbound and the waitlist is now 1 month for people that have actually applied to Smoothie. So that's been really good seeing that, you know, sort of traction and interest from the product side.
And that's really good to know that the waitlist is— it's good to know that the waitlist is 1 month because you gotta, I mean, a lot of stuff that I've been doing with PoolTogether and like with partnerships and different things that we're launching is like stuff turns on a dime. And so like you got a week before the, the launch comes up or something. And so it's good to know that like, okay, if you want to be on Smoothie, you got a month wait time. Is there like a— is there a way to know like what the wait time is? Or— because right now I, I'm also looking at this, you do like a Loom. I can't watch it right now because we're talking, But there's a, there's a Loom when you click the apply button in the top right, I can link to the product. I can name the product and I've got your explanation here, but yeah, that's good. I mean, cause it like at some point that, I mean, that's going to get longer too, you know? So anyway, just thinking, wow. Okay. We got a month lead time. Are you going to shrink that? Do you like the, do you like the exclusivity of it? Like you got to plan ahead.
Yeah. Yeah. So I think. A couple things is that people do actually like the exclusivity. Like right now, you know, being even selected to launch is a pretty big deal for some of these companies. You get the exposure, the audience is actually checking out your product. Even like this, just us chatting on pool together, you're just reading out, you know, all these company names, you know, that's additional exposure that everyone's getting. We are definitely expanding, you know, the number of products that are participating each week. So right now we're at around like 8 to 10 products participating. We are gonna, yeah, solidify that and increase that to like above 10. So what that does is it makes it a little bit more competitive. But now you know that the top 3 winners are— you can trust it even more because they were competing with even more products. So as we get more applications, we don't want the wait time to be too long. We don't want it to stretch to like 6 months or anything. But I think we want to keep it at around this range, increase the number of products participating, get some more eyeballs onto Smoothie.
You know, Matt, I'm so sorry that we just jumped right into the podcast and I didn't ask, how are you doing? In this market, in this economy? Lots happened this week, you know what I'm
saying? Yeah, that is a good question. I did not expect the past couple of days to be this crazy. We actually hosted a Web3 growth happy hour event in San Francisco on Tuesday. And yeah, that was a big conversation topic. Like, a lot of people were just talking about the FTX stuff, all the stuff that's happening recently. Su Zhu tweeting GM, I feel like, adds to everything. But luckily, you know, we haven't been impacted as much personally. You know, I haven't been impacted too much from like a financial perspective. I'd say that a lot of my close friends were like both in terms of like investments, but also just like Facebook, like Meta layoffs. You know, like I used to work in the gaming team there and I think a third of that team was let go. So it was definitely really sad to see that. I'm really trying to support, reach out, help connect them to whoever they need to, to get back up on their feet. But yeah, it's definitely been a wild week.
Yeah. I mean, it's also like I was laid off. I did nonprofit marketing and when COVID hit, I was laid off and that was really rough. And then watching the Facebook layoffs, what, yesterday, the day before, and then seeing people respond to it. Generally, the people that I'm seeing respond to it are the people that didn't lose their jobs. Like the people that didn't get laid off. And I'm like, you should not be talking right now, please. They're
taking out my living.
Yeah, like, you know, like, please reach out and let me be helpful in any way. I'm like, you know, how about you go reach out to people and don't ask them to reach out to you? You know, I don't know. So anyways, it— again, we're really processing my emotions right now on, on things on this podcast in public. But, but yeah, it's just so It's— I mean, that— I don't— numbers now, I'm just so desensitized to them. Like, right, 11,000 people laid off. Oh, that's no big deal. No, that's 11,000 people at one company laid off. Same thing with Twitter. Same thing with— and then, and then on top of it, the market. And then today the market's rebounding and I'm like, I don't trust it. I don't trust that, you know, SBF is going to just tweet something else and then it goes back down again. So I don't even know what is up, what is down. But that's why we're talking about wholesome ratings of protocols and apps and NFTs and saving and winning. That's, that's my world. That's what I want to stay in. It's cozy here. So, so, okay, great. What, what, what's the future for Smoothie? Like 5 years down the line? What's the vision?
Yeah, yeah. So, and actually, a question about the team as well, because I think that'll, that'll lead up to it. But yeah, we've essentially raised our pre-seed round early this year. So that was good to get some funding in to grow the team, helped us actually like launch the product, which is only like back in July. But yeah, right now our team has around 9 people, like a mix of full-time and part-time. And I think when we think about the future, it's, you know, we obviously have a lot of, you know, big goals and like how fast we want to grow and, you know, potential funding rounds in the future and everything, but... I think for us, as we really look at discovery, when I look at the people that are going to be the power users that are going to be adding the most value to the ecosystem, what I see is that these users are going to be the product experts of Web3. They're going to be the people that are very into the space. They know a lot of people. They're using all the products, giving feedback, helping newcomers into the space, essentially the product experts. So, you know, not giving away too much, but we definitely want to do more around that to help cultivate that, to help reward them, to, you know, help leverage them to help newcomers into the space. So, yeah, there's a lot more we're going to do specifically around that theme.
The mavens, according to Tipping Point, right? Those are your people, the people that are like really into a lot of things and like know the stuff. The mavens, the product experts, the quality of the referral. That's what you're talking about.
Yeah, exactly. And I think there's obviously a ton of crypto products. We've seen a lot rise and fall, but you're right. What are the best quality ones? Which ones are going to be the ones that survive through the bear and drive us to the next bull run or to the next piece of innovation that's happening in the space? Yeah, we definitely want to find those people.
So who is that for you? Could you— I mean, I don't want you to— you don't have to name them public or whatever, but do you have people who are your power users so far that you're just really impressed with? Because listen, this is what I want to do. I just came up with this idea right now. There's a Twitter account that I've started called PoolManager.eth. And so what I do is I'm basically like the PoolTogether Santa Claus, and I get to go around and hand out delegations to people. So I would love to reward a power user for Smoothie with a week-long, let's call it $20,000 delegation. So they'll have $20,000 worth of chances to win on PoolTogether. How does that sound? Can we do that?
Dude, that is amazing. And I think that's actually perfect timing. We're going to be setting up calls with some of the power users and, you know, just to like interview them, better understand, you know, their user experience next week. So yeah, we should definitely talk about— yeah.
Okay, so that's, that's at minimum. Let's just keep talking then, because we'll work out something and we'll, we'll tweet about it and stuff and, and have some feel-good wholesomeness during a time that doesn't feel so good or isn't so wholesome. So that'll be great. I'm excited. Yeah, rewarding the power users, baby.
Dude, good thoughts, man. Yeah, giving back, I think that's so important right now. And yeah, I love what you guys are doing with your community. Yeah, even the fact that, you know, everyone's jumping on, super interested. Love what you guys have built here.
So Matt, tell me what your conference strategy is, because there are so many dang conferences and I haven't figured it out yet. I've been to ETH Denver, I've been to Permissionless and NFT NYC. That's it for Tim Tim so far. So next year, I think definitely got to go back to ETH Denver. But what else are you thinking? What's your strategy for IRL?
Yeah, so I've definitely been to some of the major ones. I was at NFT NYC as well. I was at Singapore for Token2049. And I'm actually a huge extrovert. On my Myers-Briggs, I'm like 97% extrovert. But at these conferences, even I get social doubts. So I think now I'm becoming a little bit more picky on which ones to go to, probably the main ones. So yeah, I'm going to go to ETH Denver, probably one in Asia in one year, and then maybe, fingers crossed, one in Europe, and then one NFT one. But at least for myself, Now I don't know about you, but I don't spend too much time at the actual conference. I feel like sometimes, or more often than not, the speakers, the information isn't like as helpful, or I could just like search that information online. And what I think is more important in these conferences is just like the people that you meet. Like this is where like everyone's gonna be together, so I'll usually go with like some sort of plan on like, hey, like I want to talk to at least these 3 to 5 people in the conference. I'll be more at the side events just to like, you know, meet people and socialize and mingle. as opposed to like the actual like talks at the conferences? Because yeah, that, that's usually my style of doing conferencing.
Yeah, I, I've actually had success. Now again, I'm doing business dev, I'm not a founder, so I'm not— I don't— I, I feel like founders have like a, a certain way to rep themselves and conversations that they're looking to have. But for me, I, I, I had a lot of success just going around at Permissionless in the expo room, which I, I know no one goes in the expo room. You don't need to pay to go to these conferences. You can just go to all the satellite events. But I was in there and I was just interviewing people, and I got to connect with Aave, and I developed relationships with Aave. I got relationships with Ledger just by asking them questions, being funny, and having fun, and being really quick. Gabrielle Haynes, we did a little dance together, the Twitter influencer crypto guy who yells a lot. So that was really fun. That's been really good. And then another thing that's actually been really great for me is, is just doing these IRL events outside of conferences. So I'm doing crypto climbing tonight at the gym, and even if no one shows up, I'm gonna have a pull-together towel and then people will come up and talk to me. So like last time I talked to somebody from Amex, I talked to somebody from Yotta, which does pretty— yeah, it's just those kind of conversations I love. I don't really hunt them down. Like I don't hunt people down, which maybe I should, Matt. That's a good, that's a good idea. But just kind of Having these like random conversations that turn into stuff.
Dude, honestly, those are the best. I love that you guys are— you said climbing, right? Like bouldering?
Yeah, bouldering. That's exactly it.
Dude, I think that's awesome. Like, I think a lot of people are just, you know, they'll do some happy hour, which, you know, arguably we did that too. But then, you know, you'll still see the same events kind of going around. So I love that you're kind of experimenting and just like having fun and, you know, just, you know, Doing something different with something like climbing. I remember one of the best connections I made at Token2049. I was in line to get a coffee and the person in front of me, we just started chatting. The coffee was just being served really slow. And then I'm like, yeah, so what do you do in the space? And he's like, oh, I used to be the COO of Her Labs. I'm like, holy shit, there's just these people just like standing around in the space. So yeah, we walked around, chatted for a little bit, got each other's contacts. So yeah, I think That, like, those moments, serendipitous moments, or, you know, the non, non-always work-focused moments like climbing, I think are really, really good and fun ways to, like, meet people.
I think that's a good word too, is just like, I avoid waiting in lines in New York City. Like, the whole point is like, even in traffic, you just, you go to the shortest line. You just always try to find the edge or the advantage. But at these conferences, like, yeah, I was in line for ETHDenver trying to get into the venue for like, it took an hour just to get into the expo at ETHDenver. But I was talking to these 2 devs and they're giving me all these like white hat hacker tips and stuff. Like they were going to try to hack the snowboard retreat or the skiing retreat. And I don't know, we just had these, these line conversations are actually quite precious. It's really a good idea, but I always avoid them. But I should, especially at crypto things, be like, oh no, that's a line. I'm going to stand next to somebody who I've never met and have a conversation. This is great. The other thing that I was thinking is, and Ncookie just brought this up in the chat, is is presenting. And I feel like no one listens to presenters at these conferences. But then I presented at NFT NYC and they put me in front of like 200 people. I thought I was going to be like in some back room somewhere. And I just presented on NFTs and in like music NFTs and how improv could be used there. So it was just an idea. It wasn't pitching or shilling anything. And that's what Ncookie says that they enjoy is not shilling, but actually talking about a topic. that matters. So what's Smoothie's presentation, Matt? What are you going to present at ETH Denver?
Sorry, you got cut out a little bit, but I think the question was around presenting and what Smoothie is going to present at ETH Denver, right?
And how basically the topics— it's nice to present around a topic, not necessarily like just pitching Smoothie.
Okay, gotcha, gotcha. Yeah, I think that's something that's super important where it's like a lot of people are just focused on, you know, hey, this is advertising for us and just talking about our own product. But at the end of the day, it's like people don't really care about what you're trying to sell to them. It's how is that thing going to be valuable to them? And that's something that we've always done with our content as well, where instead of us just talking about Smoothie, it's what do they actually care about? Do they care about innovation with NFT utility? Do they care about— there are certain DAO tools to help make their DAOs better. What actually matters for them? So I think that's our approach of, okay, look, we have this platform, great, but what are the unique insights? What is the benefit that users are actually going to get? So yeah, that's definitely our approach too.
Great. That's great. Well, I think this has been a good conversation, Matt. We're going to keep in touch and stuff. Do you have anything else that we didn't touch on, any topic that you'd like to discuss or that you want to talk about before we end our time here?
I think that was pretty good. If you guys haven't checked out Smoothie yet, definitely check it out. upvote for products. You start earning points immediately. All you need is a wallet. There's no gas or anything. Everything's completely free. And yeah, quick shout out to you guys for building such an awesome community. We'd love to support in whatever way. If anyone in your community is building some cool products or knows anyone building cool products, let me know. Feel free to reach out to me directly. My Twitter is @withmattkim. And yeah, happy to help out.
All right, well, thanks so much, Matt. We're going to keep in touch definitely for that delegation for your community contributors next week. And we got to hang out at one of these events. So ETH Denver, maybe something like that. We'll make it happen.
Yeah, sounds good, man. Let's do it. Where are you based, by the way? I don't know if you share that with the audience. Brooklyn.
Yeah, you're in SF, right?
Yeah, I'm in SF. I'm like nomading around. I don't even have a lease or anything. So, yeah, I'll probably see you around either in Brooklyn or at one of the conferences.
Yeah, when you're in New York City, let's hang out.
Cool. Sounds good, man. Thanks so much. This is super fun.
All right, it's in the podcast, so it has to happen. All right, thanks a lot. Take care, everybody. Bye.
Thanks everyone. See ya.
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