PoolTogether Community Podcast #65 with TIDE
27 Apr 2023 · 46 min
In this episode of the PoolTogether Community Podcast, host Millie Yearley talks with Vincenzo Manzon, co‑founder of 5Elements Labs, the team behind the Tide quest‑credentialing platform and the Orbit liquidity automation protocol. Vincenzo shares his personal path from a law graduate and consultant to a Web3 entrepreneur, describing how early fascination with Bitcoin and Ethereum led to full‑time crypto work in 2020. He details the lab’s extensive hackathon participation—starting with the Unicode hackathon in 2021, winning grants, and achieving a top‑four finish at ETH Amsterdam 2022 with projects Archimedes and Lens Booster—highlighting the value of hackathons for skill‑building and networking. Vincenzo offers practical advice for newcomers to hackathons, emphasizing the importance of engaging judges, focusing on real‑world value, clear communication, and keeping the experience fun. The conversation then shifts to a deep dive into Tide: a data‑driven quest and credentialing tool that gates campaigns to verified wallets, combats Sybil attacks, supports on‑chain, off‑chain, and custom actions, and provides rich post‑campaign analytics. He explains Tide’s audience system, the problem of bot‑driven campaigns, and showcases successful deployments with NFT Perp (driving 3,000 qualified wallets and 450% social growth) and Rodeo Finance (6 K wallets, 350% social growth). Vincenzo also outlines Orbit, a smart‑vault layer for Uniswap V3 liquidity that automates fee compounding, auto‑rebalancing, and idle‑liquidity deployment to protocols like Aave, simplifying LP management. The business model is positioned as a B2B no‑code solution for protocols to launch quests and build communities, rather than a marketplace. Looking ahead, 5Elements plans to double down on Tide, adding new features, a revamped user experience, and deeper data‑analytics to make quests highly data‑driven, while envisioning credential‑based loyalty passports that let users earn cross‑protocol benefits. The episode closes with reflections on the future of credentialing, data ownership, and the potential for long‑term, reward‑based user engagement in Web3.
Chapters
This is the Pool Together Community Podcast. Pool Together is the world's number one no-loss prize savings account. You can visit pooltogether.com to deposit. You're listening to the Pool Together Community Podcast. I'm your host.
Millie Yearley, AKA Tim, AKA Hot Mike. And I'm here with Vincenzo from Tide, from a lot of things really, from Five Element Labs. And we're going to talk startups. We're going to talk, we're going to talk hackathons. We're going to talk, you know, quests. We're going to talk about a lot of things. So Vincenzo, thanks for being here with the PoolTogether community on the podcast.
Thank you for hosting me here today. I'm very keen to be here. So thank you everyone. Hope you You'll enjoy this conversation
for sure. For sure. So let's start as we always do. How'd you get into crypto?
Okay, well, let me introduce myself. So I'm Vincenzo Manzon, and I'm co-founder of 5Elements Labs, as you mentioned before. 5Elements Labs is the company behind Tide. I'm professional in the Web3 space with 3 years of full-time experience in the industry prior to kicking off my career as an entrepreneur. I graduated in law and worked as a consultant both in Italy and in the United States. Well, I got into crypto many years ago, at the beginning as an amateur, you know, fascinated by what was first Bitcoin and then Ethereum. Especially this second technology fascinated me and my co-founder Silvio, and this helped us understand that the future of internet was based on the centralized— decentralization and on what blockchain technology would have brought— bring to the internet stack technology. So this is the reason why we got into crypto and we started, as mentioned before, in the last months of 2020 to be full-time So
looking at the 5 Elements Labs, the website, you've done a lot of hackathons. Like you've— Oh yeah. Yeah. So, so yeah. How'd you get into hacking?
Well, we are particularly proud of our track record in the hackathons, especially in the ETH Global Hackathons. Well, we started the 5 Elements Labs with the purpose to form a very skilled team. So this is the reason why we started participating in several hackathons, starting from the Unicode back in November 2021, where we were finalists and we won grants from different protocols. So we understood this was the opportunity to make our guys, our developers understand this new technology, and learn how to code great smart contracts and great protocols. So we started participating, as mentioned before, in these hackathons. And then we loved, you know, the atmosphere, the lessons learned, and even the pace we obtained in growing ourselves and our skills. So we started participating to several hackathons. as you mentioned before. So we participated to several others. All 20— all the 2022 years— year has been filled with these opportunities. So we participated to the Lens Protocol Hackathon back in March 2022, in DAO Hacks back in April. And I think this path culminated in the experience at the ETH Amsterdam of April 2022, where we've been the 4th most awarded project. We developed there 2 different projects. One was called Archimedes and the other was called Lens Booster. And both of them have been awarded by several protocols. So yeah, I think this has been probably the most remarkable experience we had at the hackathons. But yeah, we really enjoyed participating in this hackathon because, you know, we, as mentioned before, had a team composed by professionals with different backgrounds. Okay. But we thought that these experiences could have been the, you know, the catalyst to build shared values and shared goals. So this is something that makes us really proud. And we really enjoyed doing the last year.
So what are your tips on hackathons? Because I, as a non-technical person, got accepted into ETH Tokyo's hackathon. And so I'm so pumped. I'm going to be there next week and it's my first one. I mean, I sat around in the, in the hackerspace at ETH Denver this past year. I got to hang out with Midpoint and Ali and Bab as they were submitting a project for that hackathon. And that was really cool. It was really cool just to be in the space. It was my favorite part of ETH Denver talking with the builders. And it was also a really great place to pass out merch that builders were like, ooh, cool merch. But I'm gonna be at ETH Tokyo and I don't, yeah, what do I do? I don't have a team. I have tons of ideas. So what's a good strategy for these hackathons?
Well, unfortunately I won't be at ETH Tokyo and probably I regret this because it's really promising, I But yeah, to answer your question, there are several, I think, good things to do at a hackathon. I think first of all, you, in this, you know, in these occasions, you can meet a lot of people with different backgrounds that can enrich your skill set, can teach you a lot. So usually we speak with a lot of people during the hackathons. We try to understand different points of views. How these different points of views lead to different solutions, maybe for the same problems. So we developed, I think, a lot of openness, you know, when participating at hackathons. Other, I think, other suggestions that I can give you. The first could be to speak a lot, as much as possible with judges, try to understand what they really need, what they're trying to develop on top of their protocols. Because several times, you know, in the most of these hackathons, the protocols that are sponsoring them are trying to find new solutions to some problems they are encountering or to stimulate brilliant hackers and developers to build solutions that can be even useful for protocols or for building something that is enriching their technology. So I think that communicating with them, try to understand their point of view and what they really need is really, really important. And this brought us to win several grants in the past because we didn't want it just to develop something that could be interesting virtually, okay, or something that could be very sophisticated. We focused more on something that could bring an actual value even in the short term. So basically this helped us a lot in building solutions that could be interesting for the judges. And this is something very, very important, I think. Another important thing is try to understand even from a non-technical point of view, the real benefit that the solution you are going to build can bring. So this is very, very important, I think. And yeah, even the exposition of your solution that you develop is very, very important. And a lot of people underestimate this because too many times the hackers or the developers try to focus on the technical side. This is the core point, of course, but even communication is really, really important. And another thing that I suggest is keep it fun because it's a really fun experience. You learn a lot, as mentioned before, and even, you know, being a nice person and a nice person, okay, helps you in convincing judges that your solution is better than others. So this is, I think, yeah.
Yeah. The other thing I've noticed is like, there's kind of a theme that as far as like top projects fall under. So 2 years ago at ETH Denver, like, I think the one that won or got Vitalik's vote as favorite at least was like a security thing, like app where you would paste your code in and it would find vulnerabilities, something like that. And then this year, the one that won was more of a public goods But I think I was thinking like, whatever's like fashionable would win. But I think what you're, what you're saying is definitely right, Vincenzo, is like, no, it's based on who's judging. Right. So when Vitalik's judging, Vitalik's thinking in a certain way, but with a certain different judge panel, they're going to be going a different way. And it's going to be like, you know, selfish. It's going to be like what projects they're representing. I'm looking at EthTokyo site and it just says speakers. And judges. So it's kind of hard to tell who's a judge and who's a speaker, but I'm going to do my research. I really appreciate that. That's some great advice. But with Five Element Labs, you have these 2 products. You have Tide and you have Orbit. And I'm experienced with Tide from the Pull Together community point of view, because we're looking at creating our own campaigns, our own quests, because we've seen a lot of success with, you know, Layer 3 campaign right now, the Polygon Optimism Galaxy Quests that are happening. But I think that there's, there's, you know, an opportunity to do quests that, that have like longer-term holding sticky power, sticking power, I guess. And so we've been looking at Tide as a solution for that. But I was wondering if you could just walk us through both of these products that, that 5 Elements is working on.
Yeah. Okay. Thank you for this question. So basically, as you mentioned before, we have 2 products. The first one is Orbit. We can define Orbit as an experiment. This is the first protocol we developed from zero. So this has been like an experience to build the knowledge and the skills for the team. And we can say that at the moment, our core product, our flagship product is definitely Tide. What you mentioned before is very interesting because we think that digital marketing is changing and even the relationship between users and businesses or projects. And what we experienced during 2022 is very significant because the marketing credential data grew at a great pace, in particular 38% a week, especially from May from late May of last year. So we think that this brand new way of performing digital marketing is pretty stuck at the moment and presents a lot of issues. To be more clear, I think that— we think that there are this kind of quests too many times generate a lot of buzz, but a very low protocol activity, especially If we focus on the actions that these quests are trying to incentivize, we can understand that most of campaigns only request social media actions. And 80% of campaigns participants are bots. So users that are not relevant for the protocols that are launching these quests. And if you go to the blockchain and analyze actually what is their balance of these wallets is less than $1. And I think no protocol is interested in involving wallets that have less than $1 in balance. And another issue that we think is crucial right now, it is tackling the right outcome of a quest, is the lack of measurement. There are very few ways to effectively measure what's working and what's not working. And that's the reason why actually we are developing a very data-driven solution that can help businesses acquire and retain valuable users through data-driven quests. So basically we implemented an audience system to gate campaigns to relevant wallets only. So basically audiences are set of wallets that share some behavioral data. So for example, if you performed at least 5 trades on a specific protocol or on a lending market, it depends on the broadness you want to give to this audience. You can, you as a user can be part of this audience. And this helps us gate the campaigns from non-organic activity and bots. A second important aspect is that we support the support on-chain, off-chain, and custom actions. So basically projects through Tide can incentivize the performance from users of on-chain, off-chain, and custom actions. And the tracking of the on-chain actions require no code. So basically you can require and track the deposit of for example, $100 in a pool for more than 30 days. And this is verified automatically by our smart contracts. And very soon it will be possible even to distribute Quests in a much more efficient way. We think that the marketplace solution that is now the most relevant one is not working well. And so, so this is the reason why we implemented a solution that will let protocols embed Quest directly on their website. And yeah, this is a very, very quick overview on the Quest and on what TIDE is. But yeah, we can even discuss further.
Yeah, I think that there's 2 audiences for Quest. The one is like the existing audience and enriching their experience. So right now there's like a Filand Quest That's happening for PoolTogether, where you can go claim like cool little objects based on actions that you took on Polygon, on PoolTogether. And, and so basically a lot of that is going to be rewarding existing depositors that are going to go in. If for new people to come into PoolTogether, this is the ideal, is that they're going to see these cute little, oh, I want this for my Phi land. And they're going to go complete stuff to get the little statues, the little objects for their land, but it's going to be a heavier lift, right? If you're not experienced with PoolTogether, you're going to have to go in and learn and like, okay, I got to go get pool now. Where do I go get pool? Okay. I can deposit. What does even delegation mean? How do I do that? So there's this like, you know, existing rewards thing. And I think that's actually really helpful and that's not Sybilable, right? That's easy to protect from Sybil attacks because you're rewarding behavior that's already happened. Or, you know, you're kind of like, it's like an airdrop. Like you've already done this. But then there's that, the thing that everybody wants, right, is the growth on the other side. You want to have new users, but then like, how do you prevent the sibling from the new users? How do you, you know, from bots and stuff? So you identified some of the ways to prevent that, but I think it's always just like, the issue is like, you want to have quests, you want to have campaigns that onboard as many new people as possible, but you also want to make sure that they are actual You know, non-bot things. So yeah. So, so if you, yeah, I just, any advice for like using Tide and like some, some great ways to onboard new people?
Yeah, sure. So basically what you said is correct. I fully agree with what you just mentioned. Tide is pretty simple to be used. We developed Tide with in mind the typical, the average marketer that is handling marketing operations for DeFi and NFT projects. So what we usually suggest to projects that are using Tide is performing campaigns on a longer period, different kind of campaigns to be launched, quests, okay, to be launched that can consist of different quests focused on social media actions at the beginning to grow the awareness about the brand, about the product. About some peculiar features of the product that you want your audience to be aware of. And this is typically what we suggest for a beginning campaign, for a beginner campaign. Then you can sophisticate them and try to reach more sophisticated and deep purposes like having attract new users and retain them. So we think that acquisition is very, very important, but even retention of users. And this is something we saw, especially with airdrops. We can talk about them even later. This is something we really care about. But yeah, this is what we suggest usually is to try to incentivize actions that involve a deposit or an action directly on a protocol. on the protocol of the project launching the campaign, the series of quests. So basically through TIDE is possible even to require actions, even defining the time framework of the action. So basically, as I said before, it is possible to ask users to deposit X amount of dollars or tokens in a pool of more for 10 days, 15 days, 20 days, 30 days, the time you prefer. And this is very important, I think. And the tracking is automatic. And what we suggest is even to leverage our advanced analytics. So basically, after any campaign, any quest, we provide projects with analytics about the wallets that interacted with the campaign. So basically, we provide information about the top apps they're using, their holdings, the average top 5 apps used, the average top 5 chains, the average tokens held, the average protocols users interact with. So you can gain a deep knowledge about the behavior of the wallets interacting with your campaign so that you can better target them and offer them what they're really seeking for. So basically you can even In this way, you can gather precious information to offer them better products or services. I can report a case history. So we launched a series of quests with 2— with different protocols, but I'd like to mention 2. A cool use case could be the NFT Perp use case. So they launched their beta version on Tide leveraging our credentials to identify the best wallets and users. So in, I think it was like 4 weeks or 5 weeks now, I don't remember, they acquired 3,000 wallets with previous DeFi history and 50% of the current users of NFT Perp hold Tide credentials. So basically have been onboarding using Tide. They reached great awareness about their brand. To be more precise, they reached like plus 450% on social media and Discord growth. And what we analyzed is that the credential holders, so basically those who participated in the campaign of NFT Perp, were entitled to a percentage of the total token supply. So even a portion of the airdrop have been deployed by NFTPerp to incentivize the action, the actions on their protocol. So to recap what they ask users to do, they basically gamified the onboarding for their trading competition. They requested users to perform some social, some actions on social networks in order to grow their awareness, the awareness of their brand and what I said before. So they made users perform these actions. And after the performance of these actions, they were entitled to mint the ticket to access NFT Purp trading competition. This ticket was a particular NFT, a dynamic NFT. tend to say, because the metadata of the NFT changed according to the performance during the trading competition. So it was like a ticket changing the data displayed based on what I really did on the protocol. This could help projects even in the longer term to understand who are their power users. I don't know if there, if there are whales in the, in the crowd, in the user, among the users, et cetera. But another interesting use case could be the Rodeo Finance use case. We are now collaborating with them. They launched a 6-month loyalty program to attract high-worth DeFi users. In the first month, they attracted almost 6K wallets with past DeFi history. And reached plus 350% on social and on Twitter and Discord growth. We analyzed that 90% of current users of Rodeo hold at least one type credential, and they are incentivizing users with a great portion of the community token supply. that will be distributed using Tide to the participants of the campaigns and to users of the protocol.
That's really great. I like those use cases. And I'm noticing like with Orbit that there's, I would love to hear you talk about Orbit as well, this other product that you offer because it deals with something that I've really been excited about with PoolTogether being able to take advantage of. Which is basically idle money. At least that's in my initial looking at, looking at the site. I'm like, yes, there's all this stuff just sitting, like even if it's like dustbin type things, but, but there's always like, you know, Starbucks rewards, your Starbucks gift card balance sits there, right? That we've, we've got stuff in our wallets that, that just sits there. And how can we take advantage of that? How can we, how can we get yield on it? Or how can we, you know, how, like if you have USDC, I would love for a pool together. To be like the auto deposit kind of thing. So anyways, if you could explain Orbit, I just created a vault, a smart vault just now. So I'm pumped about that.
So Orbit is a liquidity transformation platform. So Orbit automates and optimizes DeFi strategies starting from Uniswap V3. We know that providing liquidity on Uniswap V3 is pretty complex for the granular liquidity. Okay. paradigm that Uniswap V3 developed, which is now pretty common in the AMM space, but at the time was pretty new back in May 2022. Sorry, May 2021. So basically through Orbit, it is possible creating a smart vault. So basically a smart contract that controls your positions. It is possible to compound automatically the fees. Which is pretty simple. Okay. But it's a feature that is, that was, is not provided by Uniswap itself. So it is possible to maximize the API, the APY in this way. Another pretty useful feature of Orbit is the rebalance, the automatic rebalance. So basically, you know, that once you're out of the ticket, out of the ticker, you don't earn fees. You are only exposed to impermanent loss. So you are losing money. Okay. So Orbit automates the operations of rebalancing, helping you to be always in, in the ticker and always earning fees. Of course, this is balanced by another feature that we are pretty proud of, which is the idle liquidity feature. We think that, of course, as you mentioned before, having idle liquidity is inefficient. So basically it is possible to set the possibility to deploy idle liquidity to other protocols such as AAVE, for example, once it's not convenient economically to rebalance your position. So basically, if we see that, if the smart contracts understand that it's more convenient to deploy the liquidity to other protocols, this is performed automatically. Of course, you have to decide before the— you have to opt in for this possibility before. So to summarize, we can see Orbit as a strategy building layer for LP management that helps the users to manage their position in a passive way without actively managing the position and without actively operating Uh, on these protocols. So we want to make investors' and traders' lives easier. That's the reason why we built, uh, Orbit.
That's really great. I'm gonna go back and listen to you explain that a couple more times because I wanna understand it. And I'm looking at like the providing liquidity, you can import your Uni V3 positions. There's this like regular price range, then there's a zap, like you can just zap it. And you pick like, like I'm just specifically looking at the USDC wrapped ETH pool and just thinking about, okay, yeah, so I'm comfortable in these positions. And then, and then what you just said about rebalancing versus, you know, going to a different, like providing liquidity elsewhere might be a better option or something and how it can manage it. And yeah, I'm seeing more and more smart vaults. I know that Pawn just released an ability to have like a safe for your, you know, basically like a smart, smart contract wallet to hold your NFTs that you're lending out and still be able to use them in like gaming and things like that. So this is like account abstraction a little bit, right? So you're automating stuff that needs to be, that is usually manual, which is really cool.
Yeah.
I would just love to see this, like, yeah, like what's my, what's my version of this, my intelligence level, my smooth brain version of this. So anyway, yeah, really cool stuff. And I love that they're 2 very different products.
Yeah.
I wonder how you came to that. Like, did you just like have, you know, a friend who's really into Quests? So you're like, we'll do a Quest thing for you.
No, no, no, no. So let's say that our background is DeFi. So we started our journey into the rabbit hole of crypto starting from DeFi. So because we were very passionate about finance and the innovation that could have been, that could have been brought by DeFi to this sector. But we soon understood that there were other emerging possibilities and markets in crypto space. Blockchain technology and smart contracts and automation brought us to a brand new paradigm, which is the possibility to reinvent the relationship with the community, with the user base, with the customers. And we think that NFTs have a great power in giving back to users, to customers, the ownership of part of what they bring to the community. So we started analyzing this concept, and from this we understood that data are moving from siloed databases of the technology infrastructure providers to blockchains. And this is a change in the way we interact with data and even of ownership of this data. So in Web3, data are generated and owned by users, okay, while shared transparently separately in decentralized systems. We think that there were opportunities to try to democratize the possibility to monetize the monetization opportunities of the data. We think that data are a commodity and the owner of the data should be the user, not the infrastructure provider. So what happened, for example, in Web2. And this helped us understand that soon the digital identities of every user of the internet will be composed by many credentials, many pieces of information describing a little part of you. And every credential adds a piece to your user persona. So we think that in the near future, users in the internet on the web will be able to selectively and discretionally disclose their data, monetizing them with the websites, with the protocols. And this will bring 2 different benefits. On one side, the monetization of the own data by users. On the other side, the possibility to access personalized experiences based on the disclosed data by the users. And I think that right now the web has a great difference with respect to the real life, no? Because if a person with a certain status enters a shop in the real life, he or she will be treated in a certain manner, okay? Which of course is very different from the way a normal person like me is treated one when he enters a shop, for example. But this doesn't happen in the internet— on the internet. The user experience on a website is pretty the same for everyone because the data detection systems are not immediate and the website cannot offer personalized experiences based on user history or holdings. The tracking of data is performed by third parties and these data are sold to the businesses to know who are the users, but are not the users that are giving the information, the data to the website. So we thought that the very first step towards this goal is providing a platform that can, can, can be a layer of credential generation stimulated by the engagement. By the incentive, by the possibility to incentivize interactions on the internet, to know better the users and to offer rewards, to give a consistent compensation over the time for users' activity to the users themselves. So this is what brought us to build, to build Tide. And we were even fascinated by the declining of airdrops. Because we thought that airdrops were— we think that airdrops are something that is very important in marketing in crypto space, but too many times have been managed in the wrong way. Initially, the reward model set by airdrops seemed to work as it was incentivizing actions such as deposit liquidity, swaps, et cetera, all the on-chain activities that were possible that were incentivized. But after the incentives ended, this kind of activities turned to be not so useful for the projects because they diluted the brand equity and the token value in too many cases. So we defined airdrop like drugs, okay, that give you a big hit and then give you depression. This happened with a lot of protocols. While at the same time, we understood that the possibility to, you know, consistently reward users over time can allow projects to maintain engagement and incentivize long-term participation. And this starts with credentials. So as I said before, piece of information describing some achievements, some behavioral data or interactions in the internet. So this is the main reason why we started Tide.
It's interesting when you're talking about credentialing, there's like this, I want to be public or I basically, I want to choose the data that I reveal about myself to marketers, to, you know, protocols to get a certain treatment or to get it right. So there's this balance of like anonymity and privacy. And then, and then there's the, but I also want to like own my data and then, you know, get rewarded for sharing my data, but then also have a customized experience so that I don't have to think about things. And the, the, the app just serves me up what it knows I already want because of my data. So there's this balance and it's interesting to like kind of toe the line between the two. that you're talking about. But Vincenzo, you mentioned the future. And so what is the future? Are you going to double down on these 2 apps? Are you going to do more apps? Are you going to— are you going to pick one app? Because I even know, like, as we're working with you with PoolTogether, you're building out features. You know, you're not even worried about scope creep. You're like, there's no such thing as scope creep. It's all product. Let's go. So, so yeah, please just clue us into the future of what 5 Elements is going to do in 2023 and 2024.
Thank you very much for the questions. So basically what we see as the future right now is doubling down on Tide. We are having great traction so far. So we think that Tide could be a great product in the medium-long period. Of course, I think we have to learn a lot talking with customers, with partners, with great minds in the industry. But yeah, I think that Tide will be our major focus, at least for the next 2 years, hopefully even in the longer, even longer. But yeah, the near future is mainly focused on that. We are now developing a lot of new features for Tide, a lot of new implementations. We are making the application better. We are building a new user experience, which is much more effective and even cooler. And yeah, basically we are focusing a lot on data analytics especially. We want our quest to become data-driven, extremely data-driven, because we think that without data you cannot iterate in the right way, especially when talking about marketing. And this is something that is not performed well right now by projects. So there's a huge opportunity in this field. And yeah, so I think we will double down on Tide and of course, you know, try to let it become the most relevant app in the quest and data-driven marketing, Web3 marketing in the space.
That's great. And that's, this goes on to like themes, right? So, so yes, credentialing is like so big, questing, and there's, there's a vast opportunity there. So what does business development look like for you, Vincenzo? I just assume you're just looking on, you want, it's like a B2B thing. You just want people to use the platform and through that, like protocols and apps, and through that, you're going to get the customers, you're going to get that B2C. Is that the plan? What's your strategy?
Well, no, actually, we think that we are developing a platform, an application, which is not so comparable with competitors in the market. We think that we are a B2B service. So basically, we are— our business development is now focused on involving projects, not users. Because we offer them a tool that can be leveraged. I repeat it, with a no-code solution by marketers to launch over different websites or social media or on its own protocol, different quests to incentivize engagement and to try to build thriving communities. So we are not adopting a strategy to become like a marketplace where we try to bring all the customers and then let the projects come. We are trying to follow the opposite approach. So basically bring in the projects, build with them the solution they prefer, which is more convenient for them, which they find more effective and then help them attract new users through our strategies and through our knowledge of the platform. So this is what we are more focused about on right now, about business development.
Gotcha. Gotcha. Yeah, I'm thinking about, and because you're doing everything, right? Like you're a founder, right? So you're just, you're doing all of the things. But are you, are you going after— so yeah, I'm just thinking about like who those bees are for you, thinking about like, okay, yes, it's like the pull-togethers, right? The DeFi communities, the, you know, the really strong communities that are going to show up and actually use the product. But I'm wondering, like, I mean, especially with all these ZKs coming out now, right? Polygon, you got zkEra, which was zkSync Lite. And I'm like, there's just so many different things. So it's interesting, especially like with PoolTogether, as we launch this hyperstructure, this new version of PoolTogether, any token, any yield source, permissionless vaults, and one shared prize pool across those vaults, you know, for growth for PoolTogether, what I think it looks like is going after tokens, going after yield sources. And then if we can find that perfect storm of platforms that host, you know, like wallets, Apps, integrations, like, you know, so, so I wonder what's like a dream for you? Like, who is, is like, what's that kind of like holy grail of like a campaign or a, you know, a deal that you could land?
Yeah. Well, very nice question actually. So if I understood well, you are asking me which would be the dream campaign, the dream program that could be launched on Tide. Am I right?
Yeah, that's right. That's right.
Okay, cool. Yeah, let's say that I think Tider works well for loyalty programs. So I think that could be a great tool to be used for to issue like passports, okay, to gain a loyalty program which is shared among different protocols and and platforms. So basically, I think that TIDE could be used for, yeah, for help these users to build, you know, like a background, like a user persona that can be leveraged to access particular benefits or rewards with different protocols. So I imagine Like a super user of Tide that can access better yields on DeFi platforms or discounted gas fees on such other— on others and so forth. So basically different benefits and rewards that you gained because you have as a user a certain experience on the different protocols, which is tracked by Tide. which you want to disclose. And so you can access these benefits and these rewards that are offered by the protocols using Tide. So this could be a great use case. And I think it is possible to do it in the medium term.
No, I like that a lot. And I'm thinking like, yeah, like who's the Optimism super user or who's the, who's the, you know, did they vote? I mean, this is like typical airdrop stuff, right? They're going to reward But it's really cool to see it like not with an airdrop, but actually see it in real time. Like, hey, I'm actually making a difference. I'm actually like using the protocols, I'm using the chain, I'm connecting with people. I'm, you know, so I immediately go to R. Liriano, who Richard, who's a community member at PoolTogether. Richard's everywhere. Richard is every, like, I go into a community call or I go into somewhere to like a Twitter Space, Richard's there. You know, like I'm always, I go into a party, I go into a happy hour in Manhattan, Richard's there, you know, it's just like Richard's there. So it, it would really, really be cool to see Richard being there, like represented in that credentialing, which is really, that's really, that's really cool. And then I could see that even, I love like, what does that look like IRL? And so going to ETH Tokyo, if like Richard had like the, the most blinged out name tag ever, you know, based on credentialing, that sort of thing, that would be, that'd be really cool.
Yeah, absolutely.
Cool. Well, Vincenzo, thank you so much for like sitting with us, talking with the Pull Together community. It's really cool to just like hear about just your thought process and your journey in crypto. And it's very encouraging. And it's also like, it's kind of like, oh yeah, that's possible. That's the vibes I'm getting from our conversation. I just had, I'm going to out somebody. I got a DM and somebody's like, dude, what if What if Denicio Del Toro was like, what if we could do like marriage certificates or like, you know, like those social contracts on-chain or something? So I'm outing his idea. But anyway, I just thought, you know, it's talking about this stuff gets, gets the ideas flowing, ideas pumping. So really appreciate you being here on the podcast.
Thank you. No, thank you very much. It's been a pleasure for me being here and hope to be again here to speak maybe in some years. And how Tide went becoming a great protocol.
That's right. That's right. And I'm excited to see the PoolTogether community use it as such as it's already great. So keep building, keep shipping, and we're rooting, we're rooting for you. Thank you so much.
Yeah. Thank you very much. Have a great evening, guys.
Thanks for listening to the PoolTogether Community Podcast. You can visit pooltogether.com to deposit, and we'd love to hear what you thought about today's episode. So visit the PoolTogether Discord and let us know.










