Building Relationships & Overcoming Limiting Beliefs: Nikhil Sai's Blueprint for Entrepreneurial Success - CFR #757 — ClickFunnels Radio

Welcome to ClickFunnels Radio, the podcast that brings you the latest strategies, insights, and success stories from online marketers just like you who utilize funnels to grow their business. Our mission is simple: to help you unleash the true potential of your online business by harnessing the power of funnels. Join us every week as we bring you exclusive interviews and thought-provoking discussions that will revolutionize the way you approach online marketing. Here are your hosts, Chris Cameron and Ben Harris.

All right, everybody, Welcome back to another episode of ClickFunnels Radio. We've got somebody here who is younger than Chris and I both in age, but wisdom-wise is right up there. I feel like I'm talking to a mentor when he starts ranting and let's introduce him in one second. But first, I gotta introduce the best co-host in the world, Chris Cameron. Chris, what's happening?

Is that right? Thanks, Ben.

That's easily.

I'm number 1.

You're not number 2. Yeah.

Oh, thanks, buddy. This is going to be actually really fun. This story is— it's inspirational, but I think it just goes to show that, like, surrounding yourself with the right people and following some frameworks, this does not care about age. It doesn't care about where you're from, where you grew up, what your circumstances are like. It's a framework and it is, you know, involving yourself in the right conversations with the right people. Like, anybody can do that. That's what I'm so excited about on today's episode.

So without further ado, I'd love to bring on Nikhil Sai to our show. Nikhil, thanks for coming on, man. How are you today?

Hey guys, I'm doing great and appreciate you inviting me to the ClickFunnels Radio.

Of course, man. And you're calling from a remote location. We were just speaking on this before we hit record. You're a little bit of a, you know, a jet-setter right now. So tell us about, you know, your travels and where you're from and what's got you to the seat you're in right now. Sure.

So that's a long story, but I'm excited to share overall. So I was this dropout kid in small town India, living in a small room with family of 4 members overall, making less than a few hundred dollars a month in income. And when COVID hit, I was like, okay, this college thing is not really going well. And I started with One Funnel Away Challenge. You know, one of my Facebook buddies was promoting this a long time. I was like, okay, what's happening? Let me just jump into it type of thing. And that gave me a very good insight on how marketing funnels work. Then I built a marketing agency which allowed me to create a sustainable income, and I was able to make so much money while I was actually interviewing a lot of 2 Comma Club winners that I was able to first of all clear my family debt, gift them a house, move to Dubai at the age of 22, became financially free at the age of 21. Now I'm 23, I'm traveling the world. In the last few months, I've traveled to 10+ countries. Just once I entered the US, I took probably 15 to 17 flights in the last 60 days It's just been awesome. I have all my ClickFunnels community, the other online communities I've been a part of. I'm just hopping around because my business allows me to operate as long as I have internet and, you know, Zoom working. So I'm just having fun while traveling and building my business.

Now you told us something before we hit record that I thought was really cool. You do have your own podcast and you learned about Russell Brunson, you learned about ClickFunnels, you learned about these people who are making what we call the Two Comma Club Award, right? and you just started reaching out to people and like interviewing them and then eventually became one yourself. What happened there?

Sure. So it's interesting actually. This is probably one of the greatest examples of consistency actually pays off. So I was this brown kid, non-English speaker. My first sales call lasted 7 minutes longer because they don't understand what I'm talking about. My pronunciation wasn't that good. So I was like low confidence kid. I was like, I see all these offers online and everybody's charging $1,000 for their course. And I'm like, I cannot, I don't have the money. Like how do I, get the mentorship. I already binge-watched all the free stuff. How do I get access to them? So I saw somebody else from Pakistan interviewing a Two Comma Club winner or somebody, you know, who's in the similar space. I was like, hmm, is this even a possibility? Then I hopped on a call with him. I asked like, hey, can I do this? And he gave me the framework like, hey, you just gotta set up a StreamYard account, it's free. Ask them if they want to do a podcast and just jump on it. So I messaged one of the Two Comma Club winners who was basically engaging with me a little bit on Facebook. Funny enough, he became my mentor. He held my hand, took me under his wings. Now I'm actually staying with him in Ohio, Cleveland. His name is Brennan Hamels. He was actually on the ClickFunnels Radio too. So this idea of hitting $1 million in sales from one funnel and having that gold plaque behind was like a dream for me. I was like, if I make a million bucks in lifetime, that would be life-changing. I was so curious to talk to them and I asked like, hey, can you jump on a podcast? And kind enough, many 2 Comma Club winners do that, including myself. I'm right now jumping on more podcasts because that's how I got my knowledge. But yeah, I was asking them questions, I hosted it on my YouTube channel, I took notes after every podcast on what they did well, what they avoided, so I know the playbook, and I just executed one after the other. I just went ramp on interviewing a lot of people. Under 2 years, while I was interviewing less than 100 of them. I became one of them. I probably won the $2K in 24 months. And with our clients, we won the $10 million award, $25 million award, even multiple $100 million awards for the funnels we have generated. As per my knowledge, you guys can quote me on this, I'm the youngest guy in the world who has his name on the $100 million plaque from ClickFunnels. So it's pretty—

that's probably right. I don't know anybody younger, Ben, do you? I mean, gosh, 23, and this happened when you're 22. I remember though too, like you were having visa stuff and you couldn't get there. So tell us what happened. You came to get this, but you weren't actually there. How did you make it so you could still get that picture?

I remember this.

This is great.

Yeah. Yeah. I mean, a dozen people always hit me up and say, Nick, you are bad at Photoshop, man. Like, look at that fake photo with Russell Brunson. I'm like, totally, man. You're 100% right. You know, and then I do a post of, you know, actually Russell holding that cutout as a video because there was a lot of people. It was an emotional moment for me because I was so— because like, I'm this kid finally, you know, making it to an international stage, receiving my awards, my client awards on stage. It's a prestigious stage, actually. Probably it's like the Oscars for marketing. So I was so excited. I dressed up regularly. I showed up for the visa interview. It's already too tough for Indians to get the US visa. I showed up and they only asked me 2 questions. It was a 30-second interview. Are you married? I said no. Have you traveled before? I said no. They're like, nope, you're going to the gas station, mister. Because I was a dropout kid, never traveled international, and I'm I'm receiving this huge award. It was too big of a story for them to trust. So they just—

really?

Yeah, yeah. You know, sometimes that happened. Uh, I was like, oh my God, what did I lose? This, this opportunity of being on stage. But ClickFunnels community has been so supportive. Parthiv Shah, who is also a Two Comma Club X winner, he stepped ahead and shout out Parthiv. Yeah, 100%. He's been, he's been an amazing mentor. He's been a good friend. We met at ClickFunnels Connect as I'm finally in USA right now. So, uh, it was so fun meeting all of the cool ClickFunnels people who are building it and also the community. He gave me an idea, Nick, let's put a cutout, order this to my hotel. I'll talk to Tyler. We looped Tyler in and he was like, can you please get this cutout? Because this is history. Like nobody so young actually had their clients generate this much of revenue. He made a million bucks by himself in under 2 years. And then Russell had to make the decision backstage. I was watching everything on Zoom, like Barty was live streaming it to me. And then I see myself moving as a cutout on the stage. And, you know, and Russell was like, dancing with it, I was like, oh, what? Like, I made it. That was so fun. Uh, so that's kind of how, uh, the cutout story went in. And I received probably a few hundred messages, everybody sending pictures and saying they took selfies with the cutout and they made videos and fun of that cutout. Like, wow, like, this is so fun. I've never seen this happen before. I'm like, me neither. I'm surprised too.

So, okay, I love it too. And I love that you're like, no, I'm gonna be there accepting this. So you do the cardboard cutout But now you've got to get your visa. Like, how did you go convince them, like, to say, okay, no, I'm like legit? How long did you have to wait? I mean, because now you came out here for ClickFunnels Connect and you're going to be here this year for Funnel Hacking Live.

So I was super strategic. I always think in first principles. So I was like, okay, what is the reason I got rejected? Number one, I'm a dropout kid, so they might be thinking I don't have enough income and I will go work in a gas station. That's probably the biggest notion in their head. Number two, I never traveled internationally and I'm not married, so I don't have a lot of ties to my country. So what I've done is I strategically took business advantage because I have a business which is doing multi-million dollar revenue. We have a portfolio of companies we're consulting with that generate a lot of revenue. Our clients have worked with us and made over $500 million with our funnel systems. So I was super strategic. What can I do? I was like, let me take first of all my business, establish it in a high authority country. So I moved my residency immediately to Dubai. I was like, okay, that's my base. Now I'm a professional, they know that I'm not broke anymore. So that's the first thing I've done. I created my company, my tax residency, everything in Dubai. Then I travel internationally a lot. I traveled to probably 8 countries before I reapplied my US visa, and I portrayed it in a very specific manner saying, hey, I'm an international speaker, I'm going and doing this, you know, small events everywhere possible and all these Asian countries. So I created a huge track history. Then I actually paid a lot of consultants who are ex-visa officers on what they would need to hear to convince themselves to give me a visa. So they were charging me like $1,000 an hour, and I didn't trust one person. I had to take 3 opinions. So I was just listening to them, and I was like, hey, this is my situation. I want to know exactly what you need to hear to approve me. And they gave me some insights like, hey, focus on these things. Talk about your residency in Dubai. Show that you actually have clients in Dubai and you had to return to Dubai and traveled all these places. You spoke internationally, so we know that you're a traveler. And it was almost choreographed. So I show up. The worst thing is if you already have a rejection, the inclination is 90% towards another rejection. So I already had like less than 10 seconds to convince the officer that my profile changed a lot, and if not, I'm rejected again. So, uh, luckily I got an early spot. I went in, I dressed up well, I suited up clean, and you know, I look professional. So I introduced myself saying, hey, I'm an international speaker, I'm invited to speak at a prestigious stage, You know, here is the— they're sponsoring this trip. It is all my travel history. I've been speaking about AI and funnels all over the world. Go to their website. I was like, Google me, just go to their website, see me on the speaker page. And after doing a 3 to 5 minute interview, it was intense. She was finally convinced like, okay, this guy's legit. I see him on the site. He got the sponsorship, he got the return tickets. So maybe he's not going to the gas station. Let's give him a chance. So, you know, world is hard on you and, you know, you got to make your own moves to make your way out. And I like— I believe that, you know, we could change our own reality as long as we believe in it and as long as we are consistent at taking action. So I just found my way into sneaking into America, and in the last 2 and a half months, it's been so much fun. I've been meeting all my network of ClickFunnels entrepreneurs and other communities I've been a part of. And, uh, yeah, I went to like 15 cities just in the US. It's, it's so fun.

That's awesome, man. You are resilient, right?

Yeah, that's awesome. Um, out of your travels, and after I ask this, I want to get back to some of your mentorship questions because I think your strategy behind starting a podcast is insanely fascinating and a playbook that a lot of people should follow. But, you know, you've been in the US now. What's your favorite spot you've been in? Why?

Sure. I mean, there is every spot. US is so diverse country. Like, it has so— like, it feels like different country in every city, transparently. Like, right now I'm in Ohio. It snows out of nowhere, you know, like so cold out there. I'm from South India, so it's a hot place, and I live in Dubai, that's hot too. So this is a new experience, you know. I was like playing like a little kid the first time I see snow. And, you know, my mentor was laughing at me saying, Nick, this is so fun to see you. I was like, yeah, never saw snow, so it's first time, very funny. I was in New York. New York is amazing, a lot of business there, you know. I met a lot of YC founders, I had a network of individuals, my team resides there, so we had a lot of fun. Then I went to Phoenix for another networking event. I had met with one of the top podcasters. I went to Vegas. I mean, we know what happens in Vegas. It was so fun there. And then I was in LA multiple times, Vegas multiple times, Phoenix multiple times. Uh, yeah, you know, Cleveland, Ohio multiple times. It's just been awesome, uh, traveling around and meeting people. Uh, every place has its own, uh, positives and negatives. I think the most entrepreneurial place has been New York so far. I haven't been to San Francisco, which I wanted to, but a lot of my friends stopped me saying, hey, you know, it's not the great place to be, like, don't don't go there, it's not worth it. Sounds like, okay, but I'll tell you this, I love America, but at the same time, I've seen so many homeless people in America than ever in my life, you know, which is interesting. It's an interesting dynamic. I didn't expect that.

Yeah, kind of crazy.

Yeah, that's a call out. So yeah, back to your podcast. So what I ask, because I learned this from Russell and one of our former bosses, our former CEO here at ClickFunnels, Dave Woodward, used this strategy a lot too. And you started a podcast with the intent to learn and possibly gain mentorship. Where'd you learn that strategy from? Because I think it's brilliant.

100%. I think everybody should do that. Uh, before I get into that, I would love to mention Dave was my 50th episode. I'm so thankful he actually— I'm— and I remember him, you know, in the last few months, you know, before he actually went to the heavens, he was kind enough to be like, hey, this kid is doing something, let me encourage him and be on the podcast. And he was doing 100% of it. I was like, wow, like, that's the commitment I love. From a CEO of a company I'm being a part of. And, you know, shout out to him. I hope, uh, you know, he's having fun in the heavens. But coming back to your original question, um, it was straightforward. I had no money. I was this broke kid. I want to make money, and I know I don't know how. I cannot pay for the courses because each of these millionaires, they charge $1,000 an hour at least. So technically minimum. So if I did 100 interviews and It was literally $100,000 worth of consulting right there. So I was super strategic about it. I positioned, first of all, in a very niche manner. I created a reason for them to jump on. So it's not like this selfish podcast for myself. It was more like, hey, so specific, I'm interviewing ClickFunnels entrepreneurs who have a 2 Comma Club. So there is a reputation to it. You gotta be a 2 Comma Club owner to jump on. That's the minimum qualification. Then I would already create amazing questions about their brand that they're excited to talk about. And then it's 80/20 rule, right? Like, I used to ask 20% of selfish question, 80% of questions which are value-driven that the business owner wants to talk about his business. So, and the best part is, once I ask them and I elevate the podcast, then I have other people they know who I can name drop. For example, I could be like, hey, I interviewed this FHL speaker, I interviewed this 2 Comma Club winner. And the best part is the community is so close, we all are together, everybody knows everybody by name. That's the fun part about being a part of ClickFunnels member, which is they know you and they see somebody else who are their buddy. They're like, oh, I know that guy, I see him in FHL. So maybe if he jumped on, I should probably be here. It's a community effect, it's a ripple effect. So they jump on, I do the podcast. It's not just the podcast, of course podcasts give me insights on what I should be doing, what I should be avoiding to do, but it creates a lifetime relationship. For example, this person I'm staying with, Brennan Hamos, I met him on a podcast. He's been mentoring me from the last 4 years. And now, you know, I have a, you know, buddy, more than a mentor right now, where we are hanging out and we are exchanging a lot of value in business. He referred me a lot of business. I gave him a lot of business too. It's an amazing relationship. I found my clients, my best clients for my agency came from the podcast because after the podcast they used to be like, Nick, you're so cool, what do you do? Then I used to just show like, hey, you know, we build million-dollar funnels. Here's my company name, funnelingmedia.com. We build funnels that actually generate a lot of revenue. Let's look at your stuff. And they would be like, yeah, I'm hiring you, here's 20 G's. There you go, you know? So it was a math. Like if I do 10 podcasts, first of all, 5 of them turn into lifetime relationships, 2 of them are interested in my service, 1 of them buy, and let's say they pay me $20,000 to build a funnel, am I getting paid $2,000 to do a podcast? Sign me up, I'll do 100 podcasts today. You know, that's kind of how I looked at it. I was like, great, this is not only giving me free education, I can turn this into business, lifetime partnerships. I've created 1 partnership from the podcast, This would be very helpful for any agency owner who's listening. So they were running a sales agency. I'm a marketing agency, so their clients need marketing, my clients need sales. So after the podcast, we created a partnership and we had like 6 bigger months through that, through that partnership where they used to refer so much business and they used to get a multi-five-figure commission check every month just with that partnership. So I think anybody, regardless of who somebody listening to this is, if they are agency, coaching, consulting, doesn't matter if they're a small business, they should have a podcast, not just to get mentors and business, but actually you can interview your customers and get to know insights and convert them, you know, successfully as well. I mean, Hormuzi has done this with his Gym Launch podcast, not the one he runs, but one of his employees used to interview gym people and convert them into high-paying clients. It's a standard playbook. Podcast is probably the fastest way to build trust. And anybody who's listening to this, you never knew Nikhil. Now you know everything about him, so you might come back and do business with me. So that's kind of the idea. I believe podcast expedites the relationship in business, which is probably the key factor before you do any high-level transactions with individuals when the trust is so low in society, especially 2025 and moving forward.

Man, fascinating story and I love it.

Very simple.

It's simple, but this reciprocity with podcasts is huge. It really is.

Yeah.

But the next question I have for you is, listen, you've done over $100 million for your clients. And one of the things that you specialize in is high ticket and funnels are usually book-to-call where, you know, people have to actually get on and close the sale, not just a click, right? How did you know that that was your specialty? It's not like that's something that you did and said, oh no, this is what I specialize in. You don't have a huge background of that, but that became your specialty. Talk to us about that journey.

100%. So I believe a lot of people have this thing like, oh, let me pick something and make it great. I am a big believer of test bunch of things. See what works for you and go deeper. So yes, I built a lot of different funnels. I started with ebook funnels, course funnels, VSL funnels, challenge funnels, workshop funnels, VSL funnels. I've tried everything like application sales funnels and whatnot. In particular, what happened is one of my clients came back to me and said, Nick, we crushed it. I launched a mastermind with your funnel. I got 15 people paying $15,000 each. I was like, wait a minute, like nobody came back to me reporting multi-six figures in sales. Something clearly worked. And 100%, it's not just the funnel, it's the offer they have, but the funnel supplemented it. I was like, hmm, let me lean into this. So I realized application funnels allows you to talk to people, so there is low resistance. And in the COVID times, that was the primary way to communicate, so it had a huge demand. Businesses went from meeting people offline to now cannot meet, we gotta do Zoom, how do we connect? So if I can take a customer journey from point A to point B map the most experiential process for them to go from cold to sold and create a funnel online with all the education required to convert that cold prospect into a high-paying client, meaning pre-call sequences, post-call sequences, making sure they watch the VSL, the case studies, the testimonials, the journey of becoming a client, everything overall they need to consume before they book an appointment. So the likeliness of them buying is pretty high. So I leaned in, we did so good of a job, he actually hosted me in his mastermind to all of his clients. I showed what worked in funnels, They all came to me and signed up. So I found this niche which is deep into syndication where we are helping them raise millions using our funnels. So all we had to do is they have amazing products in this, in the real estate syndication space. We had to build funnels that can convert attention into investors. That was easy. And they need education on real estate, the deals they have done, the portfolio to be able to talk to the syndication firms. We cracked that code. We have done that over and over. So I productized one funnel and I rebuilt it for every business because it's a system. I know it works. No longer there is testing variables. We need to make sure we are doing the best in terms of copywriting. Then everything would just stick together because of the shared funnel feature in ClickFunnels. Now I'm excited about Frameworks too. It was just so easy for us to fulfill and we were able to scale. That's pretty much how I would say the application found me. The problem with other funnels though is like it is huge variable. Somebody builds a course funnel, their course has never been proof of concept, the ads doesn't work, the profitability doesn't exist. So they used to lose money in the front end and they don't understand the long game or they don't have enough budget to make it work. But in application funnel, they could spend, let's say, $1,000, get 3 appointments, close 1 client maybe out of that 3, and actually make $5,000 back. So it was fast ROI. So I was able to maintain my success rate and really showcase what we are able to achieve for our clients. That's kind of how application funnels in particular, you know, uh, gave me a lot of success. That's why I went deeper. It's not like I picked it because I have a smart brain. It's just because like, oh, that's what's working. Maybe I to just do it more.

So when you, when you drive people to this application, what's the front end? Is this usually going to be a video sales letter? Are you doing like a webinar or a challenge that then they call that question book to call? Like, what's the front end of this?

Sure. So it's an interesting question. It would completely depend on the type of audience we are actually promoting to. For example, some type of audience need to consume or get an asset before they actually watch a VSL. Some like direct buyers who have high intent and they have huge pain, they don't care about all that stuff. They just want to jump in, look at the solution, and actually buy. So, uh, you know, I'll give you an example. Let's say if you're helping somebody lose weight, we might need to use a front-end playbook or a, you know, 7-day exercise routine or something like that to be able to build that trust before we pitch, because they've been already pitched weight loss 100 times. But let's say if you're investing, if you're pitching an investment offer and they're an active investor, they have funds, they're just looking for the right partner to dump the funds with, We could be like directly hitting them with the portfolio saying, hey, look at this 15-minute breakdown on how our investors have generated a lot of wealth. This is our investment strategy. This is the opportunity we have. It's a marketable fund. Come look at this. If this makes sense, come talk to us. So there is 3% of audience who always have pain, you know, and it's very interesting to look at that dynamic. You know, it's like a curve overall. And what happens is if you're serving, if your primary focus is the customers who already are problem aware and solution aware and they're actively looking for a solution, you can directly use the VSL funnel, like just PDF sales letter, people watch it and book a call. But if you're going on just, you know, problem aware people, they're not aware of solution, then you need to use maybe like a front-end lead magnet. Uh, I believe webinars can work well in specific industries, but my type of buyers, people who get on a phone and buy, they just need enough information to talk and do business. They don't want to sit down and watch a 3-hour presentation before they book a call. That's just not the type of buyers because we are talking about $10,000 and above in the ticket price. That's— that has been my expertise, uh, overall. And, uh, yeah, and there's an amazing story if you would like me to share on how I went from low ticket to high ticket as well. Uh, it would be, I think, very helpful for the audience who are listening. But yeah, let's do it, man.

Let's do it.

Yeah, dude, dive into that.

Heck yeah. So, uh, I mean, this is the situation, right? Like, we were living in like a small house, family of 4, making a few hundred bucks a month. And suddenly I built this business after doing OFA, built my funnel agency and started making money. I was charging $1,000 and $1,500. I was thinking I was a top G, like, guess what? I'm making money because $1,500, a lot of money. If I get a couple of them, I was like, whoa, like, I'm rich. I don't know what to do with this money type of thing, right? In India, uh, I cleared all my parents' debt, being able to give them a house and change their lives and whatnot. But anyway, I was so stuck in my own mind. But this is where mentorships and the network you build with your podcast can come in. So I was talking to this person I'm with, Brennan Hamos, and he runs an agency as well. I was showing him like, hey, here's my— I'm flexing my marketing muscles, right? Here's my recent case study. Look how much they made. Here's all the funnels we have built. And he was like, hmm, they made a couple hundred thousand dollars. That's pretty cool. How much did you charge for it? And I was like, you know what, I charged $1,500. And he was like laughing at me. I'm like, whoa, what happened? And he was like, Nick, we do the same thing, we kind of get similar results, but we charge $50,000. I was like, wait a minute, how can you charge 33 times more than what I'm charging and give similar results? Something is wrong with me. Teach me, bro. Yeah, so I paid him, I got into his masterminds and whatnot. This is the thing, right? When you make money, you need to invest into right people and invest into to, you know, to be in the right rooms. I was able to continuously invest well over $300,000 here. That's what allows me to keep up my business at a multi-million dollar run rate while having my clients get the best results, while our portfolio company get the best results. Because I think Charlie Munger quoted it, I cannot exactly remember, but he's like, the best thing you can do to a human being is teach them how to do something. That's the ability. So I always want to buy my ability, like, you know, faster overall. So I'm 23 and I speak like this for a reason, because I was able to grasp the information, uh, you know, faster by using money to get that information faster. But anyway, I paid him. He helped me repackage my offer. The way I pitched was like, you know, I'm this brown kid from India, I'm the cheapest guy and most reliable, come work with me. That was my pitch. He helped me the high-ticket way, how the actual B2B business works, because I had so many limiting beliefs that I'm not, I'm not American, I don't speak like a native speaker and whatnot. So he like, you know, all of those made-up objections, he just threw them away. He helped me package my offer, and the best part is accountability. He put me on the spot. He's like, Nick, share your calendar. Oh, you had this appointment with John? You gotta go on that call, you need to record that call and pitch the same thing you're pitching for $1,500, but now for $15,000. I was like, my stomach was hurting. I was like, I don't know, bro, like, that's just too big of an ask. I've never done it. And $15,000, trust me, it's life-changing money. Like, somebody who is into a serious job, techie, been in the industry for 20 years, kind of gets paid that much for a year in India. So how can I charge that for one client, you know, while sitting in India, right? But he hold me accountable. I did that. I used a new frame of selling. I was like, hey, to do this whole thing, it cost $15,000. And I had to pause, just like how he taught me. Yeah. And I was like, okay. Uh, do you accept wire? I was like, yeah, you don't need to pay me all. You split it in 3 payments. You can pay me $5K now, $5K later, $5K— and it was so funny because I played it cool, uh, overall. But yeah, that's that simple accountability and understanding what you're bringing as the value to the table and the result to the table will determine the price, not where you're coming from, not how you speak, not how you look. And that completely changed the game because if you charge $10,000, $20,000 You are literally 50 to 100 clients away to make a million bucks.

Yeah.

And that was a game-changing moment for me. And that allowed me to hit my $100,000 a month. That allowed me to create opportunities for other businesses to recreate their offers. I applied the same frameworks and fundamentals, help other people create high-ticket offers. And that's how my clients cracked millions of dollars using our funnel systems. We just raised the prices. Now they— that un— not profitable funnels, are suddenly profitable, and we just book many appointments and they keep closing. You know, that's how it works.

Nick, dude, you're dangerous, bro. Like, you— when you— when you're my age, you're gonna be— you're gonna be swimming in it. The fact that you're able to listen and learn and adapt and say, oh, that's how that works, and I'll go do it at your age— this is remarkable. Um, I— listen, I may know the answer already, But for— there are tons of people, like, I coach people on one-to-many sales presentations. I do it every single day, right, with Russell. And people are so scared of their value. They're like, I don't think what I do is value, just like you experienced. So $1,500. What would you say to them if they're too scared to ask more than maybe a couple thousand dollars?

Yeah. If you create unquestionable proof about your ability to deliver, you will not be scared to charge high ticket. That's the first thing I cracked down. Before I go and ask $10,000, $20,000 to build a funnel, I already had 7 clients who made hundreds of thousands of dollars in a very short period using my funnels. So I'm not afraid to charge $20,000 because I know if they give me 20 G's and I build a funnel, they can make 50, 100, 300. So I had moral obligation to go and charge them because I know they make more. I think the most business owners, they hear this out like, oh, you got to charge high ticket. And then back in the mind, they clearly know they never had a proof of concept for the product. Like if your sandwich sucks, no matter how good you garnish it, it won't sell. Like what I've done is again, I've worked for free, I've worked for people, I tested a lot, I failed a lot of times. I thought it's me, but I realized it's the business and the offer and the way you package the funnel. So I'm a variable. I'm not the only thing. So when success hits, I don't take it into my head. I'm objectifying it, saying what is the elements that made successful and build it in my product. If something failed, again, no personal attack. What failed? What didn't work? Yeah.

How do we iterate?

Yep, exactly. It's a low ticket offer. This is the type of business I don't want to work with. They don't have a proof of concept. They don't have results. They don't have enough assets to convince a cold buyer to pay. So how can they be successful? So now when I work with somebody, I, I, because I have the luxury, I pick the right brand who have case studies, they have a proof of concept. If the product is good, funnel is just a wrapper to skyrocket, right? Transparently, like business used to happen before funnels, it will happen after funnels, it will happen ever. Like that's just how the world works. They transact. So I find businesses who have successful products, who have on-demand, meaning they need to have hungry customers who are actively looking for that solution. Then it's so easy for them to create an ad, be in in front of them and get them on a call using an application funnel. So many people come up with offers that don't have a requirement. For example, a marketing agency will come and say, oh, we run Facebook ads for CBD brands. That's made up. You can't even do that. You're just creating fake demand. Like, it's not— it's against Facebook policies, but you're trying to sell it. Guess what happens? You won't scale. You won't even make a sale. You'll probably get shut down and your funnel won't convert. Right? So if somebody is listening to this and they're tired of selling low ticket, Stack unquestionable proof. If somebody comes to me right now, they see the $100 million awards I have, they see the podcast I've been on, they see all my journey, they trust me. Now it's just a question if they want to do business with me or not. It's not about if my funnels work because they clearly do. So now I can go into a conversation and command my price and they won't question why I'm charging that much.

So if they don't— such a good answer. But if they don't have any results, I mean, is it something where, I mean, I think this is what you did. You charged less to get the proof of concept. So sometimes you gotta work for a little bit less, but after you do it 2 or 3 times, it's just the, the results.

Agreed. The first 2 Comma Club winner I worked for, I just worked for free. I wanted authority by association. Hey, can I just build a funnel for you so I can use you as one of my case studies? And he was like, oh, I see your funnel portfolio. It looks cool. If you can build a better funnel than what I have, This is the thing, right? I went in, I did the extra work, I built a crazier funnel than what he has, like multiple fold better. It's not 10% better. He was like, you did this for me, bro? Like, oh my God, this is so much better. And then he used it, then he gave me shout out. So now I'm associated in the industry where people look up to ClickFunnels 2 Comma Club winners, and I'm the one who built a funnel for a 2 Comma Club winner. It gave me authority by association. So now I was able to go to other 2 Comma Club winners. So when I do a podcast, I'm like, hey, let me show you the other 2 Comma Club winners I built funnels for. And then I just show the front end, and then They see the money coming in, they're like, okay, I'll pay you, you build a funnel for me. If somebody is worried, they should go give it to the clients who can have the most amount of success. Don't charge them, get a case study and referrals. That's what I ask. If I know some business conversation won't pay me immediately, I just want to make sure it creates a relationship and partnership for long term. Meaning I can go shake hands and say, hey, I won't charge you a dime because you already have an active business. Let me make you more money, incentivize me on the growth. The only thing I ask is, because I give you success without me, pay me a percentage of sales, maybe give me a— and hopefully you'll refer me to 3 people. That's all I expect.

I love setting that clear expectation up front. Incentivize me on the growth. And you know what I love you said too, is the fact that you just— you don't get emotional about it. Oh, that didn't work, and we move on and change. Like, maybe everything isn't gonna work. So what if they're afraid of like, okay, well, I do want to go work for somebody big 'But I don't even know if my thing's going to work yet.' I mean, were you scared of that happening? Like, 'Oh, I got to make this work for this person.' I mean, what if it doesn't work?

I'm still insecure. I still question my ability even after making $500 million for my clients. Can I make this marketing project successful? You feel the fear. I feel the fear, but I take my fear, I objectify it. Mr. Fear, shut the— and just keep it to you. I'm doing it regardless. You know, that's kind of how I look at it. So you always feel fear. And again, regardless of what level, everybody feels fear. I think it's just human nature. Our brain always wants to stay in a— I think Prime Mover, if somebody watched it, like they understand Russell breaks it down very clearly on how our brain is built to stay safe and live in a cave and, you know, not go hunt and just sleep and eat. Like that's what it's built for. It doesn't want to take risk. But as an entrepreneur, it's your moral obligation to go and change lives, to do what you're best at, to make this world a better place. So I feel fear too. And if somebody is feeling the fear, again, go. If somebody is so big that you don't want to fail, you don't want to take risk, be transparent saying, hey, I don't know what I'm doing, I'll try this for free. Only if it works, we'll do business. If not, it's on me, I'll just walk away, no hurt to you. And some people might reject it, it's a numbers game. But if you try it with 10 people, one of them might take a bet, they might give you a chance. I love that.

Let me ask you this. I was going to get to some other stuff too. And you had a huge thing and I've been studying this a lot lately about limiting beliefs that you like, fear that you have in your brain. And a lot of it's made up, right? FEAR is False Evidence Appearing Real. It's an acronym, or at least in my mind it is. And to place a limiting, limiting belief in your head, it's made up like you are making— it's a limited belief that you have now placed inside your head that's not real. And if it's not real, the opposite must be true. And there's a whole framework around that that we can unpack at a later date. But I'm pretty passionate about that stuff. Let me ask you, I'm big with like, name your top X or whatever. I'm big into questions. You've had a podcast, you've interviewed countless 2 Comma Club Award winners. Give us your top 3 episodes and why.

Yeah, for sure. I think Dave would work probably, you know, in one of those top episodes for sure. I mean, humbly he came in, he showed the humility, he showed that ability to, you know, kind of contribute even though you have, you know, you only have limited time. It's a prime example of how you should be focusing on contribution and not just stay selfish to yourself.

And now Nick, you're, and now Nick, you're on Dave's podcast. That's what this is, right?

This is Dave's, it's not ours.

This is it. Yeah. So cool.

Yeah, exactly. And yeah, it's so fun to be here. And other than that, I've interviewed a lot of Funnel Hacking Live speakers. Top of my mind, I think the best takeaways I've had is, you know, one of my first podcasts with Brendan Hammars. And, you know, and I mean, transparently speaking, every podcast has an element of success. Like I interviewed Neil Patel Digital on my podcast. He gave me insights on how, you know, somebody built a multi-nine-figure agency. I've interviewed the Ugg Boots founders. You know, that's a freaking billion-dollar institution. I've interviewed other people who spend hundreds of millions on ads and build funnels and I've interviewed software founders, VC firms, and like every time I get on a conversation, I just dumb down and I'm just having this childlike curiosity to ask questions. And I always end up learning something so interesting and creating a lifetime relationship, you know, and it's so fun.

I got one more around that. So you've had tons of guests, cold outreach, right? They don't know, like, or trust you because they just haven't heard of you yet. Right. And now they do. What is the most unique thing that you did to get the attention of someone you wanted as a guest on your podcast?

Sure. Yeah. I think it's just being genuine about your intention. Like people associate themselves with you, not just about like what you're showing to them, but it's like why you're doing it. So I always include my why in my outreach saying, hey, I'm this dropout kid who turned a millionaire running my podcast. It's a proof that anybody can can access the information and change their life. That's what the podcast stands for. I see your journey, love what you're building, and I believe your journey can add contribution to my audience this way. And you— this is not a hard ask. You just need to jump on my podcast for 45 minutes online, comfort of your home. Let me know if this is something, uh, you want to do. And then I name drop like Myron Golden and FHL Speakers and other top entrepreneurs who's been on my podcast, and they which I know they know. So that way there is an association bias like, oh, my buddy has been on this podcast, why shouldn't I be? So it's like you get the first one, then you show the first one to get a bigger one, then you show the bigger one to get the much bigger one, and then it just goes up. The value ladder goes up technically. So that's just how I used to show it. So if you— if your intention is true and you don't have this salesy approach and gimmicky, you know, type of personality and you're genuinely curious, people would love to talk about their journey. And, yeah, totally come with this curious mind of sharing their knowledge, so they're always up for it.

Nikhil, you haven't asked me and Chris to be on your podcast, so it must not be that good. I don't know. Uh, yeah, our invite's in the mail, Chris, I think. Hey, you know, yeah, something like that.

I love it, man.

Yeah, well, Nikhil, we could talk to you forever. I mean, clearly to me you are the real deal, and I love— this is going to be inspirational, but it's also going to be educational for people. I mean, tactically, I think what people are taking is, or can take, is just get started. Stop doubting yourself. Take action. Get in there and, and be brutally honest about where you are, but resilient. And that's the framework. Like, this is something— like why I said at the beginning, that's what I was so excited to unpack here, is your resiliency and following the framework. And look at where it's got you. And plus, you're making big, big impact in other people's lives. So, congratulations to you, man. One thing I do have to ask, if people wanted to, you know, learn more about you, tell us where they find out more other than FHL. Like, where can they go get your stuff and learn more about you?

Sure. Yeah, guys, I would love to meet people at FHL. I have a visa right now. I'm not working at a gas station. I'm actually meeting my clients. So I'll be, I'll be at FHL this time as a real person, not a cutout. So, you know, I'll be there. Come talk to me. Other than that, if you want to know more about my services, you can check out funnelingmedia.com, F-U-N-N-E-L-I-N-G-M-E-D-I-A.com. Find my name on Facebook. It's Nikhil Sai. It's an Indian name, so I go by Nick just for ease. And find me on Facebook, chat with me. Happy to explore the opportunities we have. But regardless if you do business or not, I'm a huge networker. I love connecting people. I believe JVs is the way to go. Acquisition cost is so high, so I believe in creating partnerships. So if there's any way, you know, you have our ideal clients or we have some connections that can bring you more clients I would always love to connect you in that way. I'm excited and, uh, happy to connect, uh, in any way possible. ClickFunnels changed my life. I'm always ready to give back. That's why when I heard like ClickFunnels Connect is happening, I was like, okay, going to LA, no more second questions. And I was there for a few days. It was so fun.

Love it.

Well, Nick, you are awesome. We appreciate, uh, you sharing your story and even tactically and strategically some of the stuff that you're doing. Uh, we really appreciate it. Great, great job.

Yeah. Appreciate it, guys, and thank you so much for having me on ClickFunnels Radio. And it's been fun. I'm excited to be on stage one more time. We have way more clients hitting the 2 Comma Club. It— you'll see me multiple times. It's fun. Love it.

Love that.