A breakdown of why a sandwich-making video hit 121 million views. The creator explains the viral formula: ASMR sounds, repetitive patterns, speed ramping, and absurd scale. Learn what makes people watch someone make food.
A breakdown of why a sandwich-making video hit 121 million views. The creator explains the viral formula: ASMR sounds, repetitive patterns, speed ramping, and absurd scale. Learn what makes people watch someone make food.
121 million views. Making a Sandwich I'm gonna explain how incredibly easy it is. First is asmr, with the soft sounds of him cutting the bread and placing down each object. The next one is pretty subtle, but the impact is massive. If you pay close attention, you'll notice that he's creating a pattern. Anytime he puts something on the sandwich, he places it up and then down. He repeats this throughout the whole video, which creates a continuous motion throughout, making it even more satisfying to watch. Thirdly, he's creating a speed ramp. Whenever he starts an action, it starts slow, but as it builds up to the next scene, it begins to speed up. This makes the video feel more dynamic and less repetitive. I got one more really powerful point for you. But first, if you like to learn more about how you can apply these strategies to your content. DM me the word sandwich for your free guide to going viral. Lastly, he's using absurdity from him ripping the bread to match the size of the actual sandwich itself. He's shocking viewers with the absurd nature of the video.
