A viral video with 129 million views used a psychology technique around anticipation to hook viewers. The strategy gives people a dual mission and builds curiosity, and you can apply it to your own content.
Can you spot the difference? These videos seem the same, but one crushed it with 96 million more views. Thanks to a simple psychology technique, the viral video has two missions. While watching, you'll notice a percentage count increase as they put explosives into the bottle. This gives the video two goals. Number one, create an explosion. Two, see how high of a percentage it takes to explode the bottle. This builds anticipation for the viewer as they get curious and ask, well, how much damage would 100% do? While the low performer just explodes the bottle, removing all anticipation for the viewer, making it less exciting. In psychology, it's been heavily researched that anticipation produces large amounts of dopamine, and it feels like a reward when what we're anticipating actually happens. It's almost like viewers are following a carrot on a stick. So how can you apply a similar strategy without needing to blow up a bottle? Reward viewers with anticipation by adding a potential consequence, like letting someone buy anything that they can carry. But if they drop an item, they lose everything, resulting in 91 million views. If you like this video, click the connect below for your free masterclass on going viral.
