Two nearly identical videos got wildly different view counts. One hit 145 million views. The difference comes down to a psychology trick about stakes and challenges that makes people actually watch until the end.
Can you spot the difference? These videos seem the same but one crushed it with 139 million views. Thanks to a simple psychology technique, the viral video has high stakes. While watching, you'll notice someone comes over and cuts the string holding up the ladder which gives the worker no control over where he'll land, making the viewer think how badly will he get hurt? While in the low performer he pushes himself back, making it feel staged. Think of roulette. The player has no control over their outcome, making the game nerve wracking. You can either win or lose all of your money and it's not up to you. So how can you apply a similar strategy to go viral? Add a challenge or consequence into your video, like playing a video game, but every time you die you get tased resulting in 1.7 million views. If you like this video, click the connected video below for your free masterclass. In going viral.
