A creator with 18 years of social media research breaks down why one video hit 556 million views while an identical one didn't. The difference comes down to stakes and suspense, two psychology tricks that make people actually watch until the end.
Can you spot the difference? These videos seem the same but one crushed with 556 million views. Thanks to a simple psychology technique, viral video has high stakes. When watching, you'll see them jumping off the second floor of the house as they play tic tac toe, leaving the viewer guessing where will they land? Will they get hurt? While the low performer plays tic tac toe on a level surface, making the challenge too easy. It's like watching someone climb up a cliff without any rope. The danger of falling makes it impossible to look away. Add a safety net in and it's just another rock climb. So here's how you can apply this strategy to get even even more views, create a consequence or put something at risk. Create stakes in the video like attempting a challenge blindfolded, heightening the risk and suspense. I've studied social media for over 18 years, so if you'd like to learn similar strategies, click the connected video below.
