Brendan Kane explains why most creators fail at hooks: they design for themselves instead of their audience. He walks through how to imagine viewers on the other side of the screen and deliberately craft openings to trigger specific emotions and thoughts.
You're thinking about the viewer on the other side of the screen, where 99% of people when they're designing content, they're thinking about themselves. So when you're designing that hook, you're designing that idea, like actually imagine the other person. What do you want them to feel? What do you want them to think? What do you want them to take away? And design the idea and the hook with that in mind.
[Speaker:BRENDAN_KANE] You know what, I think it's such a good point. And we speak about, I remember someone telling me this pretty early on in my journey,
