Brendan Kane argues that hard work alone won't get you ahead. You need attention. Gary Vaynerchuk says even trustworthy, diligent people get overlooked if nobody hears them. Successful people spend energy on their story, making it unforgettable and resharing it until it sticks.
Here's how you know you deserve more attention. You might be a hard worker, you might even be really good at what you do, and still you're not getting the opportunities that you want. I really like this quote from Gary Vee who said, attention is the ultimate asset. Nothing can happen unless someone is listening. What he means is this, that you can be the most trustworthy person in the room. You can outwork everyone around you, but it doesn't matter what you can do if nobody knows you can do it. Right now, someone less qualified than you is taking your seat at the table simply because they're louder and more memorable. Successful people do work hard, but they work hard at the right things. They don't spend all of their time trying to perfect themselves or their work. They spend a lot of their effort on improving their communication. They take time to craft their story and share it with others, and then they rewrite it and share it again. And they do this over and over again until nobody can forget who they are. If you don't start reinventing and resharing yourself in the world, you'll never have the impact that you really want to have.
