One video got 33 million views while an identical one flopped. The difference: showing the process instead of just the final result. That single change in how you present something can make all the difference for engagement and sales.
Both of these videos have the exact same concept, but a secret technique allowed the one on the left to get six times more views. In the first video, we see a giant log rotate as someone cuts into it, which is absolutely absurd, but that's it. While the second video uses a technique that businesses use all the time. Think of cleaning companies. When they advertise their products on tv, they don't just show you the cleaner they're selling, they actually show you the process of someone cleaning a dirty surface while they're actually using the product. This lets audiences understand how valuable of a purchase it would be in social media. Just showing your results result is. It's not enough to make viewers care. They need to see a story that led up to that result. In the second video, we see the same wooden log, but this time we see him transform it into a futuristic wooden vase, making the video not only feel absurd, but also clever. So how can you apply a similar strategy to get even more views for your business? Don't just show the final result. Give viewers a clever process that they can follow, like turning a rock into a sink.
