A breakdown of why one video hit 88 million views. The speaker analyzes what made a simple premise, a person keeping a ball off the ground, go viral: the hook, the athleticism, visual consistency, and why it appealed to everyone.
Daniel. Don't let touch the ground. This guy just got 88 million views for keeping a ball up in the air. And I'm going to show you how. It's simple. The first thing is the hook. Don't let the ball touch the ground creates an immense amount of tension that keeps you watching the video. The second thing, there's immense absurdity of athleticism going around, of these guys jumping over couches, running at full speed through the house just to keep the ball off the ground. The third thing is, it's very subtle, but if you notice each time the frame of the video changes, the ball is in the exact same place. This makes it a lot easier to keep the viewer connected to the video because their eyes are not jotting around and jumping around into different places of the frame. Now, the fourth and final thing is, in this video, you don't need to understand English in order to enjoy it. This is a language that anybody can follow of these guys doing these absurd, crazy things to keep the ball off the ground.
