Brendan Kane breaks down how a leather crafts business hit 800,000 followers in six months. He shares the viral content formula he developed over 18 years and identifies the mistakes most small businesses make on social media.
Take a look at this graph. See that spike? That's the moment a small leather crafts business found the secret that led to 800,000 followers and over 100 million views in just six months. The impact of this growth on Tanner Leatherstein sales was so big, he increased his monthly website traffic from 10,000 to 100,000. And now every time he launches a new and more expensive item, this happens. I make a briefcase that's $1,200 today with that leather. But now they're the first thing to sell out. The weirdest part is Tanner didn't hire a full on content team, create MrBeast style videos, or invest thousands of dollars in paid ads. Still, he's getting as much attention as Chanel or Louis Vuitton because he found the secret ingredient for online success that almost all of other brands ignore. And I know all this because Tanner, he's one of my clients at Hook Point. So in this video, I'll show you how my team and I used our 18 years of social media experience to to help Tanner apply a five part formula to create viral content. If you follow this, you'll get more leads and spend more time doing what you love instead of worrying about sales. But the thing is, when Tanner first started his TikTok account, his strategy wasn't working. Even though he seemed to be doing everything right, Tanner was really passionate about his brand Pigail. His items were top notch and he had a clear why. Making leather items more accessible to everyone. But he was committing a mistake that 90% of businesses make when they start on social media. He was talking to people like him. Leather fans. I know you might be thinking, but Brendan, I need to talk to people who are like me because they're the ones who will buy my product.
