In under 60 seconds I'm going to show you how easy it is to go viral.

I'm going to show you in under 60 seconds how easy it is to go viral by breaking down why the video on the left got 480 million more views. The viral video subverts expectations. The child carefully crosses the beam and throws the jacket into the hole, and it actually falls in. This unexpected twist makes the drawing feel real and keeps viewers hooked. But in the low performer, the dog steps off the beam, breaking the illusion. Think of cutting into an object, expecting resistance or only to reveal it's actually a cake. Subverting expectations in an instant. So here's how you can apply this strategy to go viral. Subvert the viewer's expectations by adding an unexpected twist that helps cement key moments of the video. If you want to learn some of those strategies, DM me the word chalk for your free masterclass to going viral.