A creator breaks down why a simple coloring video went viral, examining the visual tricks and editing choices that kept millions of people watching someone color a picture.
Try to marry 160 million views. Coloring I'm going to show you how to go even more viral. First, they cover up the drawing completely in black, which is absurd because how are they going to actually remember where the lines are? Secondly, the video has smooth movements. Every time they color in or outline, the marker moves seamlessly. You can even see them speed up near the end of every shot. Thirdly, instead of switching to a random color, the creator lets the viewer see the color of the next pen so they can visually process what's going to happen next in the video. Finally, the video has two hooks showing two different art styles, a glitch and a glow side. This gives viewers a reason to stick around to determine which side had the better result at the end of the video. An absolutely genius idea.
