A speaker shares what they learned from working with Taylor Swift around 2010-2011: treat social media as one-to-one communication, not one-to-many, to build real connections with people.
I worked with Taylor Swift, I think, like 2010, 2011. So the early before she was a global superstar. But there's one thing that I learned from her and the one of the things that drove her to massive success that almost everybody gets wrong with social media is she understood that social media is a one to one communication method, not a one to many. Meaning when we're watching social media, we're typically sitting by ourselves on our phone, laying on the couch or the bed, or on the train, whatever it may be. But most people are communicating on social media as you're standing on a stage speaking to hundreds of thousands or millions of people. So you'll see people say, hey, you. Hey, everybody. But that really drives performance because you're not creating that personal connection.
