Brendan Kane compares chasing viral trends to a musician switching instruments weekly: saxophone, drums, guitar, flute. You'll never master any of them. Sustainable success comes from consistent, high-quality storytelling, not trend-hopping.
If we were to take the trend approach, it would look like this. Week 1, we play the saxophone, and then now week 2, we're gonna move to the drums, and then week 3, we're gonna move to guitar. Week 4, we're gonna move to the flute. Like, are you really ever gonna get good at playing a musical instrument if you're constantly switching the music instrument? No. And that's the trap of trends, is you're kind of switching from trend to trend to trend to trend without mastering the art of storytelling.
