Two videos with the same concept got wildly different view counts. The difference comes down to when you show the obstacle. One video establishes the problem early and gets 8 million more views than the other.
These two videos have the exact same concept, but one got 8 million more views because of a simple strategy that anyone can do. Even you. The viral video sets the scene. You probably noticed the shot of the truck followed by a shot of the water spilling out of the pipe. This creates anticipation and helps you understand what the video is working towards. Getting water into the truck. Now the low performer shows the exact same process, but you don't get to see the truck until 35 seconds into the video. There's nothing to anticipate as we've only just started to figure out what's happening. It's like wandering into a movie halfway through. You don't know the characters, their motivations or backstory, and so hard hitting emotional scenes mean nothing to you. So here's how you use this to make your videos more viral. Establish the obstacle of your video as early as possible. So for example, if you're a mechanic, visually establish the problem before moving on how to fix it, resulting in 7 million views. It sounds too easy, but we often forget not everyone has the same context as us. Something that might seem obvious often isn't.
