This is a YouTube video titled "These two videos have the exact same concept but one got 16 MILLION more views?" created in October 2024. The content is a single-speaker explanation discussing how adding an unexpected twist in video content can significantly increase viewer engagement and virality, using examples of viral videos and storytelling techniques to illustrate the point.
These videos have the exact same concept, but only one got 16 million views due to a single strategy that anyone can do. Even you. The viral video has an unexpected twist. When watching, you'll notice halfway through the video they show a mountain with a cloud bouncing on it. This creates curiosity for viewers because of how unbelievable and unordinary it is. Viewers start to think is this real or is it AI? But in the low performer they show believable shots of Japan, removing all all curiosity. Think of superhero movies. We've all seen that trope where the hero fights the villain and then the villain dies, only to be revealed in the next movie. He's secretly been alive the whole time, shocking viewers and making them watch till the end to see how the villain survived. So how can you create an unexpected twist in your content to go even more viral? Make viewers curious about twisting their expectations. Like using AI to make a dog look like a piece of chicken. Resulting in 60 million views. Now, if you like to learn similar strategies, click the link in my bio for your free guide to going viral.
