Two nearly identical videos got vastly different view counts: one hit 54 million views, the other barely registered. The difference comes down to a slow reveal technique that keeps people watching and rewatching.
These two videos have the exact same concept but one got 50 million more views because of a simple strategy that anyone can do. Even you. The viral video has a slow reveal. As you watch the video, you were probably shocked by the gradual transition from chicken to dog. At first I thought it was real. It makes you want to rewatch over and over, but in the low performer the cat seems to appear immediately. It doesn't give you any time to process what's happening or any reason to rewatch. This type of slow reveal is also used by magicians. When they perform. They don't just do the trick immediately, they show that their hat is empty before pulling the rabbit out. So here's how you can apply this technique to your content. Create a setup before you reach the payoff. If you're a woodworker, show yourself finding a pallet and then turning it into a table that you sell for over $500, generating nearly 5 million views.
