A creator compares two nearly identical videos where one hit 122 million more views than the other. The difference comes down to how they set expectations and stakes to hook viewers. Learn what made one go viral and how to apply it to your own videos.
These videos have the exact same concept, but one got 120 million more views because of two simple strategies that anyone can use, even you. The viral video has high expectations. As soon as the video starts, you notice his insane reaction. He can't even keep his eyes on what he's seeing. This gives the audience high expectations of what is to come. But in the low performer, he's not as impressed, making the viewer less excited to see the view. The second strategy is high stakes. The viral video slowly pans over the cliffs, which introduces an element of danger. Is he on the edge? Meanwhile, the other video immediately, immediately shows a scene. There's low stakes. High stakes was first used as a gambling term and also applies to content. When there's an expectation that something is at risk, it becomes harder for the viewer to look away. Now, before I tell you how to use these strategies yourself, if you've been enjoying this video so far, message Me Mountain to get your free guide to going viral. So here's how you can go more viral. Introduce an obstacle or problem in your videos. Like in this video where they tried to make a spoon, but with another spoon, resulting in 12 million views.
