Two videos with identical concepts got wildly different results: one hit 400x more views. The difference comes down to visual hierarchy and where you place the focal point in your frame.
Same creator, same location, same concept, but One video got 400 times more views. By understanding this one simple thing, Viral video prioritizes crucial information when she throws up the palette, you probably notice how it draws your eyes directly over the building. It's centered and there's a clear line of sight to it. This makes it easy for the viewers to understand what the focus of the video is. But in the low performing video, not only is the building not centered, it's blurry, far away and covered by trees. Unlike the first one, it's so much harder to work out what exactly the creator is trying to paint. You can see the same thing on this viral LinkedIn post. The implied scale of the billboard draws attention and highlights the importance of the message that might otherwise just be overlooked. So here's how you can use this to make your videos more viral. Start thinking about the elements of your video in a hierarchy. Whatever you want to have the most attention, make sure that it's the biggest, the boldest, or the brightest. Whatever you do, make sure it contrasts, otherwise it'll simply get lost.
