Two nearly identical videos got wildly different view counts. One featuring Ronaldo hit 493 million views while the other barely registered. The difference comes down to the mere exposure effect: people click what they already know.
These videos are the same, but a simple psychological effect allowed the one on the left to get 12 times more views. The first video has a soccer challenge where they copy the pose of famous soccer players. The first being a Brazilian player with 53 million followers, which sounds fun, but has a critical mistake. While the second video uses a technique businesses use all the time. If you think of Apple, there's a reason the designs of their products all look the same. The familiarity of the product makes people comfortable with purchasing one. This is due to a psychological concept called the mere exposure effect, which basically means the longer someone is exposed to something or someone, the more biased they become towards it. Now, when watching, you'll notice the second video has the exact same challenge, but this time the person they show is Ronaldo. Someone who is way more famous. Like 600 million more followers famous. So how can you apply a similar strategy to get even more views for your own videos? Leverage the existing popularity of brands, celebrities, or trending events into your content. Like this leather craftsman who dissected a Prada bag to determine its true value, resulting in 6 million views. If you like this video, click the connected video below for your free masterclass in going viral.
