Two nearly identical videos got wildly different view counts. One hit 100 million by using a storytelling trick: introducing obstacles that create tension. The technique works in viral videos and game shows alike.
These videos are identical, but only one generated 100 million views, all thanks to a super easy to learn storytelling trick that anyone can do. Even you. The viral video has two obstacles. When watching, you'll notice someone in a tree collecting honeycomb covered in a swarm of bees. This gives the video two goals. Number one, harvest the honey without getting stung and number two don't fall out of the tree. This creates a challenge in the viewer's mind because what if he loses his balance or the branches walking hand snaps in half while in the low performer the beehive is on the ground, making the premise of the video just too easy. Think of game shows. There's always a trope where the contestant gets too greedy after being offered a choice of doing a challenge to double their money or lose it. In our minds, we're always thinking about how they shouldn't risk it at all. If that were the case though, the show would lack tension and end early, making it extremely boring. So how can you apply a similar strategy to get even more views? Add an obstacle into your content to make the task of your video more challenging, like crossing an entire country but by crawling resulting in 2 million views. If you want to learn similar strategies, DM me the word beehive for your free masterclass to going viral.
