A creator with 18 years of experience studying viral content explains why two nearly identical videos got wildly different view counts. The key: when you end the video. Timing your conclusion to keep people watching is the difference between millions of views and obscurity.
These videos have the exact same concept but the one on the left got 31 million more views due to a simple strategy that anyone can do. Even you. The viral video ends right after the payoff. When you watch you'll see someone punching a clay sculpture. The video it ends right there. While in the low performer you see someone punch the sculpture but then the camera lingers on for what feels like an eternity which is awkward. Imagine having a conversation with someone and you tell them you have to go only for them to continue the conversation dragging it on. So here's how you can apply these strategies to get even more views. Shock viewers by doing something unexpected and end it on that high note. Like making a dish for a stranger and ending it as soon as they take the first bite resulting in 160 million views. Now I know this because I've spent 18 years studying social media. So if you'd like to learn the blueprint of virality, check the connected video below.
