A creator compares two nearly identical videos and explains why one got 4x more views. The difference comes down to unexpected details that hook viewers. After 18 years studying social media, the speaker breaks down what actually makes people watch.
These videos have the exact same concept, but the one on the left got 11 million more views due to a simple strategy that anyone can do. Even you. The viral video has an unexpected detail. When watching, you'll notice they turn around while holding the painting which displays the scenery he's in. But if you just look a little bit closer, you'll see the same man in the painting walks out from behind, shocking viewers. While in the low performer, we know the train will appear, making it expected and boring. Think of movies. There's a common trope where sometimes directors will add in easter eggs referencing other films or past projects. This adds an extra layer shocking viewers and gives them a rewarding feeling to those who find them. So how can you apply a similar strategy to get even more views? Shock viewers with an unexpected detail like showing off a painting that is actually a TV, resulting in 16 million views. I've studied social media for over 18 years. If you'd like to learn similar strategies, click the connected video below.
