One creator got 16 million views with a video concept that another creator's nearly identical video flopped on. The difference: an unexpected twist that creates curiosity and makes people keep watching instead of scrolling past.
These videos have the exact same concept, but only one got 16 million views due to a single strategy that anyone can do. Even you. The viral video has an unexpected twist. When watching, you'll notice halfway through the video, they show a mountain with a cloud bouncing on it. This creates curiosity for viewers because of how unbelievable and unordinary it is. Viewers start to think, is this real? Or maybe it's AI. But in the low performer they show believable shots of Japan, removing all of the curiosity. Think of superhero movies. We've all seen that trope where the villain dies, only to be revealed in the next movie that he's secretly been alive the whole time. Which shocks viewers and then makes them watch till the end to see how that villain actually survived. So how can you create an unexpected twist in your own content to go even more viral? Make viewers curious by twisting their expectations. Like using AI to make a dog look like a piece of chicken, resulting in 60 million views. Now, if you'd like to learn similar strategies, click the link in my bio for your free guide to going viral.
