Brendan Kane breaks down why before-and-after process videos go viral. A shoe-cleaning creator hit 70 million views across three videos by showing the transformation. The format builds trust better than ads because people watch the whole thing to see the result.
This business owner got 70 million views from only three videos because of a simple strategy that anyone could do, even you. What he did was genius. He found a way to make his business viral by creating a before and after series. And the best part? It doesn't feel like an ad. With every video, he finds a shoe that is incredibly dirty and looks impossible to repair. This creates tension and curiosity for the viewer. How did the shoe even get dirty in the first place? And how is he going to fix the shoe? In this video, he not only uses this product to clean the shoes, but also teaches viewers how to glue, slime, close back on, resulting in 2 million views. This step by step process resolves curiosity in the viewer and even puts more trust in his product than if he were to do a generic ad. So how can you apply this strategy to your business and sell more? Feature a process, but start with something so absurd that the viewers become curious as they're watching the video. For example, if you're a leather craftsman, rip apart expensive handbags to review the quality while also showing viewers how they're made, resulting in 6 million views. Now, if you like to learn similar strategies, click the link in my bio for your free masterclass on how to go viral.
