Learn the viral strategy behind massive view counts: break what viewers expect. Examples include playing a cabbage like a guitar and eating huge amounts of strawberries. The technique is simple enough to apply to your own content.
These videos have the exact same concept, but the one on the left got 5 million more views due to a simple strategy that anyone can do. Even you. The viral video makes viewers second guess themselves. When watching, you'll notice the creator using a cabbage as a guitar. This makes viewers think, is this even possible? While in the low performer, he breaks the fourth wall, showing viewers that the fretboard isn't actually attached, making viewers realize it's not real. Think of magic tricks. Not knowing how the trick really works gives that magical feeling. So how can you apply a similar strategy to get even more views? Show the viewer something that breaks their expectations of what is possible. Like eating an entire tub of strawberries in one sitting, resulting in 250 million views.
