Andy Mason breaks down why a dog video hit 33 million views on TikTok. He traces the ASMR sounds, the envy it triggers, the tension it builds, and the rhythm that keeps you watching past the first three seconds.
This dog got more views than most people on TikTok, and I'm going to show you how easy it is. The first obvious thing that comes to mind is asmr. Each sound is very pleasing to hear, especially hearing them play Twinkle Twinkle Little Star with the nail clippers. Now the next thing is this video makes viewers envious. Seeing the dog get pampered and how comfortable it looks creates this feeling in the viewers that they wish that they were the dog. For some, it may even create curiosity with how is it possible that that this dog is so tamed? Which leads me to the third driver, which is tension. The viewer is wondering how much longer the dog will be able to sit still and guessing what absurd tool could possibly be used next before I cover the final and most subtle detail. If you're enjoying this video and like to learn more about how to apply these strategies to your content, click the connected video below. Finally, he's creating continuous rhythm with each scene. They're starting on a fast note and ending it slowly. Psychologically, this is very similar to the way that people communicate with each other. But done visually, this gives viewers breathing room to digest what has happened before the next scene.
