This is a YouTube video titled "Two videos have the EXACT SAME concept, but the one on the left got 56x more views?" created in September 2024. The content features Brendan Kane explaining strategies for creating viral videos by appealing to a broader audience, using examples from various fields to illustrate how to increase viewership through effective messaging.
These two videos have the exact same concept, but only one got 26 million views because of a single strategy that anybody can do. Even you. The viral video speaks to everyone. When watching, you'll notice the caption above do you want to become the first millionaire in your family? This is a question that everyone would say yes to, while the low performer talks about how the viewer can make their kids financially free. Which narrows down the watchability of the video to Only parents. Think of car financing. It's boring and only people who are buying a car would be interested in watching a video about car financing. But if you title your video How I Bought a Tesla for $78 per month, suddenly 9 million people are interested. So how can you speak to everyone to get even more views? If you're a chef, say how cheap and delicious your dish is and then give the recipe resulting in 26 million views. If your hair stylist show a drastic transformation and then recommend specific products and shampoos resulting in 80 million views. Essentially put why before the how.
