Want to go Viral? Make More Mistakes

What if you could use your worst mistakes to go viral, get more attention and make more money than you ever did before? This tiktoker did exactly that and went from a couple thousand views per video to over 15 million views in one single video. Tom Bailey started making fitness advice videos and eventually exploded when he learned a technique to go viral that few people know about. Meanwhile, another fitness tiktoker, Tyler Path, was also getting only a couple thousand views per video. But eventually he figured out the same technique that caused exactly the same result. Over 20 million views with one single video. So I decided to dig deeper and use my 18 years of experience as a social media strategist to break down exactly how these creators went so viral after years of no success. But let me tackle this burning question in your mind. No, you do not need to be a fitness influencer to use this virality technique. This can generate the same results for any kind of business or occupation. In fact, one of our clients, Dr. Jordan Davis, has generated millions of views with this exact technique. And another client, professional chef Dean Sheremet, has recently generated over 6 million views on a single video using this same technique. But to explain how that's possible, we need to watch one of Coach Tom's videos. So you know exactly what I mean when I say these creators use their mistakes to go viral. Now I want you to pay attention to the setup of this video and see if you understand what Tom is doing to hook viewers.

Shoulder pressing. Here are the main mistakes that I see and how to fix them. First mistake is having the bench completely upright. Ideally we want it at 75 or 60 degrees. This puts the front of the shoulder in a better position to work as you go throughout that range. The next mistake is half repping at the top of the range typically looks like this.

Did you see what Tom did here? He got 2 million views by showing the most common mistakes people make when shoulder pressing. So if you want to go viral, make videos about your worst mistakes. It doesn't matter if you're a lawyer, doctor or gardener. I bet you see people making silly mistakes all the time. And when you started out, you are probably making the same mistakes too. So if you make videos about these mistakes, it's guaranteed that people making them watch your content. But just knowing that you can do that to go viral, it's not enough because, well, you can end up making several mistakes while trying to apply this method. And believe me, a lot of people have ended up with only a few thousand views when they could have generated millions because of that so to destroy any possibility of this happening to you, I've identified seven simple steps that you need to go viral with your mistakes. Each step increases your chances of success, so I recommend you follow all of them instead of choosing just a few seconds. So let's get to it. The first thing you need for this technique is learn how to control people's minds. Yes, that is possible, but probably not in the way that you think. Let me ask you this. Did you know that China has over 2300 glass bridges? Well, there is a reason for this. Do you want to know more? That's because of the Zeiger neck effect. This phenomenon was discovered by a Soviet psychologist called Bluma zeigarnik in the 1920s. And it shows that we tend to remember unfinished tasks that better than completed ones. Our brains just hate loose ends and naturally crave closure, which is why open statements like the one I just showed you keeps us hooked. This is why you need to create a curiosity gap at the beginning of your video to hook viewers in to your content. This is the gap between what you tell viewers and what they are going to learn at the end of the video and what they know right now. For example, in workout mistakes, videos that perform well, like shoulder pressing, creators clearly define the area in which people are making mistakes. So the inherent question in people's minds are, what are the worst mistakes when shoulder pressing, am I making any of these mistakes? These questions hijack your brain, and now you can't think of anything else until you find the answer. It's like when you're watching a movie and it ends with a crazy cliffhanger, like the bad guys winning. Now you're just completely tormented, waiting for the sequel so that you can finally find out how the heroes will solve this problem. But how do you put that into practice? Well, all you need to do is clearly define a problem or a mistake and make people wonder if they're guilty of it. In the workout mistakes field, it can be something like, if you want to grow your glutes, then stop doing shit like this. If you're an English teacher, you can say, here's one of the most common English grammar mistakes. Or if you're a camping expert, you can do something like, don't stake your tent out like this. But there's something else you might have noticed about the hook in the video that we watched. Imagine a friend invites you to the movies without saying anything, anything about the film that you're about to watch. You don't know if it's the genre you like or if it stars any of the actors that you're a fan of, so you're not very excited about it. But if your friend tells you the movie is an adventure, your favorite genre, and it stars Nicole Kimman, your favorite actress, you become eager to watch it. It's the same thing with your content. A great opening statement is not just about satisfying curiosity, but promising to improve people's lives. And this can be the promise of entertainment, as in the example of the movie theater. But in your content, it'll probably be something educational. This works because if you promise right away that you'll help solve a problem viewers care about, it's much more likely they'll watch your video until the end. That's why coach Tom says, here are the main mistakes that I see and here's how to fix them. So here's how you put it into practice. Immediately show what viewers will get by the end of the video. If it's on TikTok, you need to show viewers what they'll get in the first three seconds and the captions. If it's on YouTube, you do it with your thumbnail title and the intro. In educational, content creators generally promise to show how to fix something or how to develop a certain skill. You can also reinforce the promise visually. If you're a doctor, wear your coat or scrubs in the video. If you teach fitness, show off your muscles. These elements prove you know what you're talking about. Or you can also reaffirm your authority with a title or caption like love expert on or a man truly loves you, he will do this. Or accountant explains how to pay less tax. These also act as a promise of improvement, since your expertise guarantees people will get advice instead of a layman's opinion. But the problem is, if you're an expert in your field, there's a high chance that you're committing this next mistake. Let me show you what I mean with a clip. What is the biggest gym mistake you've ever made? There's a lot of mistakes. Long road.

I got one for you. So basically, when I got into working out for the first time I went to the gym, I was just like, okay, I need to work out, right? And I knew about, like, bicep curls. I knew about bench.

Do you even know what this video is about? Because I don't. That's a classic case of a high work to wow ratio. Let's understand what I mean by looking at a scale. On one side of the scale, we have the work. That is how much effort the viewer has to put in to understand your video. On the other side, we have the wow. That feeling the viewer gets when they watch something so useful it makes them rethink their lives. You want your content to look like this, a high wow factor. With almost no effort from the viewer, videos like this tend to perform well and get millions of views, while videos that look like the opposite end of the scale will most likely fail to get a significant amount of views. Now, going back to the theater example, imagine if someone invited you to a documentary about a topic that you knew nothing about and the explanations were just full of complex language. You probably would want to leave the movie theater right away. And it's the same exact thing with content that's hard to understand. That's why you need to stay away from these seven common mistakes that makes your content hard to understand. Number one is using complex language. When scripting your videos, you want to keep them at a fifth grade reading level. You can check that using a site called the Hemingway App. Number two Using jargon, don't use any words someone from outside your field wouldn't understand. 3. Opening too many tabs. Focus on explaining one single thing at a time from start to finish instead of changing subjects in the middle of an explanation. Number four Circling around the topic. Don't wait to start talking about your topic. Make it clear right away what the video is about. Number five including too many details. Keep the explanation to the bare minimum for understanding. Number six Using too many words. If you can say something with one word instead of three, do it now before I go into our next mistake. I know putting all of this practice seems overwhelming. I really feel your pain and especially when you've been using a certain kind of language for a long period of time. But there is a way that you can learn to simplify your content quickly. My team and I have worked with several professionals, from financial experts to doctors and help them simplify their message to get millions of views. Just like Aaron Nance, a hand surgeon who after working with us, went from 0 to 200,000 followers in two weeks and got eight videos with over 1 million views. So if you want to get the same results, then book a call with my team by clicking the link below. And now number seven Giving complicated solutions. Even when people want to learn stuff, they want it to be easy. So give them easy solutions. The video we watched has many of these mistakes. The coach takes too long to introduce the mistake and doesn't give straightforward solutions. Besides, the wow is low because he doesn't offer valuable insights in the end so here's how you can create a good work to wow ratio. Stay away from the seven common mistakes that make your content hard to understand. Make sure your video's resolution is helpful. Now let's talk about one of the worst problems of online content creating, which a lot of people overlook. Except for coach Tom Bailey. He knows what he's doing. Let's watch another clip.

Here's some of the worst exercises you can do by muscle group Absolutely useless. Absolutely useless. Absolutely useless. Absolutely useless. Absolutely useless. Absolutely useless. Absolutely useless. Absolutely useless.

What did you feel while watching this? Fear. Shame. Whatever it was. Here's the thing, sometimes we're scared to be overly dramatic or not factual enough when we're creating content. I know this because I'm an analytical thinker and I like to stay close to logic. But if there's one thing I've learned after analyzing thousands of pieces of content, it's that emotion has an essential role in virality. And I'm not the only one saying this. A study by the Wharton School found that content that evoked high arousal emotions like awe, anger or anxiety was more likely to go viral. That's why even brands that focus on data and facts, like tech companies or financial services, invest heavily in crafting their message that tap into the audience's emotion. And that's why we need to focus on the delivery. Delivery is the use of vocal tone, inflection, pacing, facial expressions, and body language to support a verbal narrative. Delivery helps us convey emotion and and that emotion keeps people watching. Let's explore what this means a little further. Let's say that you go to the movies and an actor saying their lines with absolutely no emotion. Do you think that that would be a good watching experience? Now think about the best performance you've seen recently. I'm sure whoever they were, the actor was able to convey emotion in their performance. That's the difference between the Razzies for the Worst Actor and an Oscar. And it's also between your content failing or succeeding. And that's because when you explain a topic only on a technical basis, it becomes boring. But when you convey emotions, people can't help but watch you until the end. But how do you convey emotions the right way? The first thing is using extreme words like worst and reinforcing the consequences of acting negatively. Then, as you're jotting down ideas for what you'll say in your video, you can bold or capitalize the words that you want to emphasize. Then make a note about the feeling that you want to convey on each of These words. Lastly, quickly test the emphasis you choose to apply on each word to ensure that they're working. Now let me ask you a quick question. Are you a visual learner? The truth? Almost everyone is. Let me explain what I mean. This is the learning pyramid. This shows how much information people keep from different learning methods. The bottom part of the pyramid is the most effective, but it involves things outside your control as a content creator because you can't force viewers to discuss a topic, practice or teach other people about it. But you can still take advantage of the other half of the pyramid to increase viewers understanding of your video by by six times. Now let's see how at the top of the pyramid we have the lecture method. If you just upload videos of yourself talking, I have bad news for you. This is the same thing as giving a lecture and viewers will only remember about 5% of what you have said. Then we have reading at 10% which only applies if you use captions. Then we have audio visual at 20%. Your videos will be in this category only if you use graphs, sound and animation to explain your topic. Otherwise you're stuck at 5%. And then we have this next method at 30% which helped a video get 6 million views. Let's watch a clip from the video to find out what it is. Hint it has to do with visuals, so pay close attention to that.

If you're doing a cable seater real.

Like this and pulling more towards your.

Chest rather than your waist down here, you're also going to likely be feeling it a lot more in your biceps.

Did you see what he did there? Coach Tyler used a show and tell approach, pairing verbal explanations of exercise techniques with visual demonstrations. This is the same as when you watch a heist movie like Ocean's Eleven and the protagonist is about to explain how the team will rob a bank. Generally, a voiceover plays while the scenes illustrate how the steps will unfold to avoid viewer confusion. So here's how to use show and Tell. Write down which visual you'll use for each part of your explanation in the video. Coming up with analogies is also a great way to help you create compelling visuals. This requires practice, but once you get it, it becomes easier. Just think of common everyday scenarios and try to create a parallel between them and your explanation. For for example, have you noticed I've been using movie analogies all along to help you understand the concepts in this video? But there's one more thing to know if you want to make the most out of your visuals. Let's watch two clips one video got 3 million views while the other only got 100,000 views. Try to find out which one performed better. As we're watching these, here's some of.

The dumb stuff that I used to believe Mountain climbers are a good abs exercise. If your muscles aren't in agony the day after a training session, then you didn't go hard enough. Squeezing your glutes at the top of a squat means the exercise is more glutes. You can only build muscle in the 8 to 12 reps. Stop doing your.

Stiff legged deadlifts like this guys, you're going to break your back, herniate a disc, and worst of all, you're not even going to train the working muscle. So there's a few things here you want to take into consideration. First of all, you want to ensure that your stance, your posture is nice and tall. All right, so feet shoulder width apart. You don't want them out like this or whatever. You always want to on focus, focus on your foot positioning. Next thing you want to do, having the dumbbells lined up in front of you. Keep your shoulder blades back, don't let them round. All right? Keep your core engaged. And when you're doing this exercise, don't think of.

Okay, I think we've seen enough of this one. Clearly the first video got more views and it has to all do with dynamics. Dynamics are intentional changes in the content's energy by shifting between different storylines, visuals or audio with different tonal profiles. For example, think of the last movie you watched. The story probably looked like this. There were ebbs and flows to the narrative, slower scenes with dialogue and quicker scenes with fights. Different songs played at different tempos, several different locations, fast cuts and various camera angles. All of this helps with dynamics. And it can also help with your content to get more attention because the more contrast your video has, the more engaging it will be. But how do you do that? Well, one of the most common ways to apply dynamics, especially in making videos, is to change the visuals. This helps keep viewers engaged as opposed to being bored. So use different backgrounds, angles and music in different scenes, and frequently cut between new scenes. But as effective as everything I showed you until now is, I have to tell you that this next step is responsible for at least 50% of the results you see. People tell you to niche down when creating content, but that's just completely wrong. At least when you're choosing your topics. Let me explain with an example. Let's say Johnny just started working out and wants to get ripped. He's going through A few tutorial videos on YouTube and stumbles upon two different options. One is titled this is probably why your biceps are not growing while the other is titled stop doing your hamstring curls like this. Which one do you think Johnny is going to click? Most likely the first one. Most people won't even know what hamstring curls are, but anyone who's starting to work out will want to grow their biceps. You see, there are more beginners than experts in the world, so if you want to get more views, you should frame your topic so everyone can understand this principle works so well. The movie industry does that all the time without you even realizing it. For example, coming of age movies have exactly the same story structure with exactly the same elements. Everyone after a certain age has gone through universal experiences like puberty, happiness, having their first kiss, or asking their crush out for the first time. People can relate to these things, so the likelihood of them watching this type of movie is greater than that of watching a niche movie about an uncommon experience. It's the same with your content. The broader and more common the topics you talk about, the more people will likely watch it. But I know what you must be thinking. If I target everyone, I won't attract the people that want to buy my products or services. Actually, no. When you raise the number of views, you can raise the number of clients or sales. This is why if you convert 10% on a thousand views, you'll make 100 sales. But if you convert 1% of a million views, you'll have 10,000 potential conversions. So the more general the topic, the more people your video will reach. And the more people means you'll also reach more of your target audience and get more sales than you ever did before. So here's how you can attract the most amount of people with your content. First, write down the most common problems in your field. You can look for those online or look back at your own experience. Then make content to solve these specific problems. Once you do that, getting attention of the right people who buy your products and services is just a matter of time. I know this because Dean and Jordan are among dozens of clients who've increased their business success that way. For example, another small business we coach got 800,000 followers and over 100 million views in just six months. But the practical business results were even better as they were able to double their prices and sell more than they had ever done before. I break down how we did this in another video. So if you want to get the same results for your business, watch the video here.