This is a YouTube video titled "Why did digging up a grave get 90 MILLION more views the second time?" containing a monologue explaining video content strategies focused on creating suspense to increase viewer engagement and virality. The speaker discusses how building anticipation and making promises to viewers can significantly boost video views.
These two videos are virtually identical, but one got 90 million more views because of a simple strategy that anyone can use. The second video creates Suspense as you watch the second video, you probably noticed that the caption says, it's shocking that it's dry. This creates concern and intrigue as we all wonder what exactly it is in the first video, while there's the same reveal of a coffin being opened, you have no expectation that anything out of the ordinary will occur, making you feel that there really isn't much reason to stick around. If you think about watching a horror film, they don't build suspense by slowly panning a camera just to show what is underneath the bed. They do do it by implying that there could be a monster there, and then letting you agonize over every little detail as the camera slowly reveals the truth. So here's how you can make your videos go viral. If your video contains a reveal, make a promise to the viewer at the start by presenting what the outcome could be. For example, if you're opening Pokemon cards, mention your search for shiny Charizard. Or if you're reviewing a product, throw in some details about similar products that failed. Now there's tension as the viewers wait for your verdict.
