A creator explains why their reposted video got 400 times more views the second time around. The difference: framing it as a transformation story instead of just showing the end result. Viewers connect with the journey, not the destination.
These videos are practically identical, but the second one got 400 times more views, all thanks to a concept that you can use. The second video contains a believable transformation. It shows the kind of nerdy kid we've all seen in our day to day lives. It relies on suspension of disbelief. Basically, there's a limit to what people will believe when watching a story. But in the first video, the glasses are so exaggerated to the point it looks like a movie costume. It's unbelievable for the viewer. When we use social media, there's an expectation that even if something is set up, it is, in a sense, real. It imitates life. So here's how you can go even more viral. Understand your framing. Thanos feels real in a Marvel film, but someone who could out nerd Steve Urkel doesn't feel real to us. Take inspiration from your own experiences. First.
