Ep 659 | One More — The Hidden Edge That Separates the Great from the Good

Thank you for joining me today. It's Brian Gubernick, and welcome to the No Days Off podcast, where we believe that every single day brings a new opportunity to get better. Most people quit at about 99% of the way there. They tend to stop one call too soon or one rep too short, maybe one conversation too early. The best of the best, however, the great ones, they typically go one more. That's a phrase that we've talked about here at No Days Off in past episodes. It's, it's something I, I likely referred to Ed Mylett, who's an entrepreneur and speaker. He wrote the book called The Power of One More. Ed talks about it a lot. He popularized this concept. Ed built an empire for himself by pushing further than most, by doing one more call, one more rep, one more act of love or discipline. And he did these things even when no one was watching. Ed Mylett isn't the only one with this sort of philosophy. I think about Tim Grover, who, as many of you may know, he was the legendary trainer of Michael Jordan and of Kobe Bryant. And he would teach that winners never stop at done. Like when others consider it done, the winner never stops there. They go beyond the limit everyone else respects. Eric Thomas, the hip-hop preacher, E.T., he lives his life by a mantra that is, when you want to succeed as bad as you want to breathe, It's what he says, when you want to succeed as bad as you want to breathe. I mean, the guy is living proof that effort multiplied one more time, it changes everything. I think about Dr. Carol Dweck, who's the Stanford psychologist, and she wrote a book called Mindset. Dr. Dweck showed us that people who believe they can improve even just a little bit more They actually do. In other words, her research proves that the one more mentality rewires your brain for growth. These, these 4 individuals, these 4 voices converge on, on one pretty simple truth. One more is not just a motivational slogan. I think one more is actually a mindset, and it applies in every domain of life and business, relationships, health, wealth, personal growth, leadership, the things we talk about here at No Days Off. It's a mindset. It's a mindset. And it applies everywhere. And again, while we talked about this in the past, I just felt like today it was a good time to revisit it and remind some of our No Days Off Nation just the power of one more. Let's break this down a little bit further. In business, it's one more call. Every entrepreneur, every salesperson, every operator knows the story. You make, you make 100 sales calls and you send countless follow-ups and the results feel pretty random. But then that one more call that you make connects. See, most people quit right before the compounding starts to kick in. And the data actually backs it up. The average salesperson stops after a few follow-up calls, 3. But 60% of deals are actually closed after the 5th call. Ed Mylett tells a story about sitting in his car and he's exhausted after a super long day. And he wanted to go home, but he made one more call. And that single conversation actually became a, a 7-figure relationship for him. I'm sure many of you have similar stories, maybe not 7-figure stories, but you know what happened when you made that one more call. So, in business, one more tends to separate those who wish from those who win. And it's not, in my opinion, working endlessly. I think it's just about refusing to let fatigue make your decisions for you. In relationships, I think a lot of times it's one more conversation. It means staying when you'd rather leave. It means one more "I love you" when you assume they already know. It's one more apology when maybe your ego says you've done enough. Eric Thomas says, don't count the days, make the days count. And in relationships, that means giving effort even when it's, it's inconvenient to do so. In marriage, in, in friendship, in partnership, those things are sustained by not necessarily the big gestures, but by what I would call micro acts of care and doing those things repeated again and again. One more text, one more check-in, one more moment of empathy. The compound— the compounding really works here in relationships because relationships don't fail. Typically, they don't fail from one big mistake. They fail from 1,000 missed one-mores. In health, of course, one more rep. I mean, this is the most literal version, the one that Tim Grover would, would constantly pound into the athletes that that he coached, he would say, "When you think you've done enough, that's when the work starts." That last rep, that last mile, that lap when your lungs are screaming, that's actually the one that changes you. When you run ultramarathons or you do something like 29.029, your body doesn't grow at mile 1. It actually transforms at mile 98. Or when you choose one more ascent or, or one more step, you're not just building physical endurance, you're building an identity. You're teaching yourself, I don't stop when I'm tired, I stop when I'm finished. In wealth, it, it, it's one more investment in learning. See, wealth isn't about luck, it's about compounding. We talk about compounding quite a bit. And compounding, in my opinion, is powered by one more. Now, to be clear, I'm not talking about making one more investment necessarily. I'm talking about one more month of disciplined saving, or one more, uh, you know, under— one more property to underwrite, or one more book you read on tax strategy, or one more year without having that lifestyle creep that so many are impacted by. Warren Buffett once said, "The chains of habit are too light to be felt until they are too heavy to be broken." See, that works both ways. Bad habits compound into regret, but good ones that are fueled by, that are fueled by one more mentality, they build wealth you can't even imagine today. I think the people who achieve financial freedom are those who choose the small, incremental, boring one mores, especially the ones that, that no one celebrates. In personal growth, I think it could be as simple as one more reflection. Dr. Dweck's research actually shows that people with a growth mindset believe that intelligence and skill and performance, they can be developed with effort. That belief alone makes them more resilient, more coachable. Ultimately, it makes them more successful. And I think in practice, that looks like maybe reading one more chapter instead of scrolling on your phone, or journaling just one more page when you think you're out of, you know, you're out of all insights. Or maybe it's just taking one more hard look in the mirror when you'd rather avoid it. I think growth isn't necessarily explosive. It's kind of iterative. One more iteration, one more rep of self-awareness, one more uncomfortable question to contemplate. That's how character is built. Lastly, in leadership, I think it's maybe one more example. I think leadership is the ultimate compounding test of one more. As a leader, you model the standard. Every time you show up early, Every time you keep a promise, every time you stay calm under pressure, you're creating a blueprint for your people, for your team to follow. Tim Grover said that great leaders demand from themselves first what they expect from others. They demand from themselves first what they expect from others. Leadership's not about the speeches. It's about example repetition. It's one more time setting the tone. It's one more time offering feedback, one more time holding the line when when everyone else loosens their grip. When you do that, your one more becomes your team's new normal. So, you probably are catching on here if you've been listening to the No Days Off Podcast. The No Days Off Podcast is simply a podcast about one more. Remember, the no days off mentality is treating every single day as an opportunity to get better at something. And again, that's the one more That's the one more mindset I'm talking about here. This is really a conversation about becoming excellent, right? Not, not being the status quo. It's the quiet belief that your best effort still has room to expand. It's pushing just, just one inch further than you thought possible in business and in fitness and wealth and life and love. When you live by one more, your capacity grows, your confidence compounds, and your life totally transforms because you'll probably realize you actually were never out of energy. You were just kind of out of excuses. So the action item for you today, I want to challenge you to pick one domain: business, relationships, health, wealth, growth, leadership, or maybe something else you have in mind. Just pick one domain and ask yourself, what's one more thing I could do today that most people won't? What's one more thing I could do today that most people want— won't? And then go do it immediately. Pick one domain, ask that question, and then go do it immediately. And then guess what? Tomorrow, do it again. Because greatness isn't built in these huge leaps, it's built one more at a time. That's all I have for you today, the No Days Off Podcast. Thank you so much for listening, and remember, every single day brings a new opportunity to get better. So let's get after it.