Ep 72 | Increase Your Options to Increase Your Success with Brian Gubernick

Thank you for joining me today. It's Brian Gubernick, and welcome to the No Days Off podcast, where we believe that every single day brings a new opportunity to get better. Let's get into today's topic. Today I'd like to talk about options, or should I say creating more options in your business, in your life, in your health, in your relationships. What do I mean when I'm saying that? Here's what I know. Here's what I've learned. Here's a lesson of mine that I've drawn through, through past experiences in life and business. It is an incredibly important lesson and one that I find applicable on a daily basis. And that lesson is this: making great decisions in business, in life, in health, in relationships, whatever it may be, making great decisions is a function of the number of options, options that you have available to you. That being the case, we must always be looking for ways to increase our options, and the odds of making the right decision will therefore multiply. So again, the more options we have available to us, the higher the chance of us choosing the correct path and making the right call. Now, where might this apply? Let's, let's talk about different things going on in business and life. Okay. Let's take an obvious, a very straightforward one. I'm a real estate investor. If I want to invest in a real estate property, if I want to make one investment, The likelihood of me making a good investment is going to be substantially higher if I have 5 or 6 or 7 or 8 different properties to consider versus having just 1 or 2 to consider. If I just have 1 property I'm looking at and I do not have any other options, I don't care who you are, if you're deal hungry, you cannot help but start to talk yourself into reasons why a particular property may make sense if it's the only one you're looking at. However, if you have a dozen different properties to consider and you're still only buying one, the likelihood of you choosing the right one from that group of 12 is substantially greater than having one or two options and those, that one or two options being the right decision. So the more you have to underwrite in the investment world, the higher the likelihood that you're going to make a good decision. Also in business, how about when you're looking at other businesses to acquire? If there's one business that you've got your eye on in, in a specific industry or a niche, then you're going to try to force that deal to happen. But if you're looking in that same industry or niche, but you've identified 4 or 5 or 6 different options, there's a good chance that you make a solid decision relative to only having one. Why? Well, because you're able to compare and contrast. You're able to look at the pros and cons of each, and you're able to see which one stands out above the others. But if you only have one or two, there's no such thing as standing out because you only have one or two. Now let's dig further into this. How about partners you want to bring into your business? If you're only looking at one person, versus maybe a few, well, you know, maybe that one may work out, or maybe you'll get lucky and it'll work out. But if you had 3 or 4 to consider— see, you kind of see the pattern here. Employees, right? Let's say you want to make a hire for a job. What do you think is more likely to be successful? Interviewing 1 or 2 people, even if they were referred to you, or interviewing a dozen people, even though it's time-consuming? Time-consuming and challenging. I'll tell you what's more time-consuming and challenging: making the wrong hire. How about when we look at paths to achieving a fitness goal or a health goal? If you're married to one method of training or one path, one specific diet, versus evaluating or considering the different types of training you can do, the different types of food you could have, Right? The different strategies. Well, you know, if you're married to this one, it's going to be tougher to achieve those goals, but you've got to wait or consider other paths. How about something really simple like vacations? Let's say you've got one big vacation you want to take a year. This might sound silly, but if you're looking at 6 or 7 or 8 different places to go versus the one that you picked because you got an ad on your Instagram, You know, not to say that one on your Instagram is gonna be a bad one, but if you're looking at 7 or 8 and you're considering them, you know, maybe you might find a spot that's, that's really right for you. The last option example I'd like to give is somewhat funny, but it kind of proves the point better than all the others in my opinion. And that's when it comes to identifying and finding your significant other. Your spouse, even. So here's, here's an interesting fact. The vast majority of married couples, the majority, I think it's in excess of 50%, but maybe less than three-quarters. I think it's around 60%. 60% of couples meet one another in roughly a 10-mile radius from where they currently reside. So the average couple meets their soulmate, their significant other, 10 miles away from where they presently reside. Two-thirds of all people on dating apps right now do not have a location radius set for more than 30 miles from their home. So just to be clear, two-thirds of people on dating apps They have the filter, however this works. I don't have experience in this, but I believe, I assume you can set the radius for people to find for you on this app at a certain distance. 30 miles or less is the current, is the current setting of two-thirds of people. So where am I going with this? Well, the majority of people are not meeting their significant other, their soulmate, more than 10 to maybe 30 miles max from where they presently reside. We wonder why there's a higher divorce rate. We wonder why couples split. And there's a lot of reasons why that is. But not to be funny, is it possible that we do not have a marriage tru— challenge or a relationship challenge? We actually have, and here's the funny part, a lead generation problem? Is it possible that we have not created enough options because we're only willing to go 10, maybe 20 miles away from where we presently reside? Again, this is your soulmate. This is the person, this is your significant other, the person that you say at your wedding you're gonna spend the rest of your life with. And here we are, you know, we're 50% plus, of people get divorced. Again, this is not a knock on that. I'm just calling attention to the fact that this might be the fact that we don't have a lot of options, or we don't open— I'm sorry, we do have a lot of options, but we don't seize that. We don't go and create it. Now, sounds funny, sounds goofy, I get it. And I know what I'm talking about is not necessarily realistic. We don't have access to the entire world to find our soulmate. Well, we sort of do, but we sort of don't. Right? And by the way, I'm guilty of this. My wife lived 6 miles away from where I lived when we, when we met. Right? But it is just interesting to think around that a lot of couples, maybe they don't work out because the options were rather limited. And if we had cast a wider net, maybe, just maybe, the results would be different. So again, going back to, to the lesson here, great decisions, making great decisions is a function of the number of options we have available to us. So we've gotta always be looking for ways to increase our options, and that increases our odds of making solid decisions. So the focusing question, what are you working on today? What decision do you have to make today? What path do you have to choose today where you may not have enough options available to you, and therefore you're jeopardizing your decision-making pro— uh, process. What steps can you take to increase your options today so that the likelihood of success increases and lack of success decreases? The possibility of not, not, not winning or potentially failing decreases. Something to think around. That's all I have for you today. The No Days Off Podcast. Thank you so much for listening. And remember, every single day brings a new opportunity to get better. So let's get after it.