Boost high-performing Instagram Reels to a custom audience of fitness moms aged 25–40 in the US and Canada. Start with $20/day and track results in Ad insights. The speaker spent $13,885 to gain 2,300 followers at $5.09 each, targeting $1 per follower, with 100 leads typically converting to 1–2 booked calls.
Questions this video answers
fitness moms
USA and Canada
Minimum 25 years old; maximum 40 years old
$20 per day
$13,885
In the next 30 seconds, I'm going to teach you how to get unlimited leads from your Instagram. So what we're going to do is we're going to go to your Instagram account and we're going to find a post that's already performed well that is speaking directly to your ideal client avatar. You do not want to grab a random post that just went viral. Think about, you know, for me, I'm an online trainer, so I'd want to grab a post that's specifically speaking to online fitness coaches. A good one for me has been this one, the personal trainer. 30k a month, man. 30k a month. So the title literally says personal trainer makes $30,000 a month. And I'm interviewing a personal trainer about how much money he made. Then what you're going to do is you're going to click on the post and you're going to go to Boost Real. Once you go to Boost Real, you're going to see this screen. What you're going to do is you're going to want people to visit your Prof. Then what you can do is you can actually create a custom audience. I personally would not recommend a suggested audience because Instagram is going to target people that are like your followers. If you have a small niche following and most of the people that are following you are your specific avatar, then you can do this. But for most people that don't have a small niche following, what you're going to want to do, you're going to create your own audience. So we're going to name the audience fitness moms. And then we're going to go locations. I like to do USA and then Canada. Perfect. I'm going to save this. Then what I'm going to do is I'm going to do the minimum age at 25 years old and then I'm actually going to click on interests here. So interest I can go Lulu. I want to think about things that moms have that have money. Then once I've got that, we'll do 25. Let's say your avatar is a maximum of 40 years old, female. I'm going to press save. I'd Recommend Starting at $20 a day. And then you're just going to tap Boost reel. Now I'm going to show you the specific metrics that you are looking for. I go to this reel right here. You're going to tap view insights on any of the reels that you boost and you're going to go to Ad. So from this ad specifically, it's going to show you how many profile visits I've got, how much money I've spent, and it's also going to show you how many followers I've been able to generate. I spent $13,885 and I ended up getting 2,300 followers. So if I just pull up my calculator here. So I do 13,885divided by 3:45. So it cost me $5.09 per follower. Now this for me is a good metrics because usually if I'm targeting personal trainers, it's around $10 per follow. But for fitness creators that are targeting fitness people, there's a lot more people that are interested in losing weight than there is people that are interested in growing a fitness business. So for fitness creators, their metric that I'd recommend is $1 per follower. If you can get under a dollar per follower as a fitness creator, that literally means you spend a hundred dollars. You get a hundred leads that follow you on social media of 100 leads that follow you on social media, you're going to be able to book one to two calls. If you start booking one to two calls per day, you're going to start making a lot of money with your online coach helps. Send this to your friend.
