Instagram now lets you link one reel directly to another via a caption option. Brian Mark shows how creators can use viral reels to funnel viewers into conversion-focused content, recommending a 50/50 split between the two for coaching businesses.
Instagram just released one of the craziest growth hacks I've ever seen. Instagram is a sales funnel. Here's how it works. So 50% of the content should be viral to bring in new followers to your page. And 50% of the content should be conversion based content to turn those followers into interested clients. Here's the problem. The videos that do well tend to have nothing to do with your coaching, so they're not technically bringing you in any revenue. But now with Instagram's new feature, you can actually link your conversion content to your viral content. And yes, that means that you can actually link a reel to another reel. So here's exactly how you're going to do that. Next time you go to post a reel, there's a new link under the caption that says link real. All you're going to do is click that and link one of your conversion based pieces of content to a viral piece of content. And just like that, your viral content is now pulling in leads for your online coaching business. Follow for more value.