Walk through forming an LLC in four steps: file with your state's business portal, get a free EIN from the IRS in five minutes, then open a business bank account. Use a plain legal name and a separate DBA for your brand.
Google LLC registration plus your state. Look for the.gov result. If you end up on a boring-looking government website, you're in the right spot. Answer all the questions on the online portal, pay your fee, and don't worry too much about the name of your LLC. You can have a boring legal name and file a DBA for your forward-facing brand name. Apply for your EIN or tax ID on the IRS website. It's completely free and should take you 5 minutes. Save and print all the documents and use it to set up a separate business bank account. Congrats, you've incorporated as an LLC!