Bryan WisotskyFounder, Sky SEO Digital · Helping Small Businesses Rank #1 on Google | SEO + AEO Agency Founder | Growth Marketing

High Level What Is SEO? - Sky SEO Digital

21 Feb 2025 · 1 min

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In this brief instructional segment, the presenter defines SEO (search engine optimization) as the practice of generating non‑paid, organic traffic—primarily from Google—by optimizing a website for specific target keywords and by adding content that aligns with the business’s services. The explanation emphasizes that SEO is about improving visibility in search results through keyword‑focused site structure and relevant content creation.

So really high level, what is SEO? SEO stands for search engine optimization. This is basically the process of driving organic traffic, which is non-paid traffic from search engines, predominantly or primarily Google, to your website. And the way that you do this is by optimizing your website for keywords you want to rank for and adding content to it that's related to your services and to your business.