Stay current in digital marketing by networking on LinkedIn and reading Search Engine Land and Search Engine Journal. Watch for emerging topics like generative engine optimization and AI advancements through these channels.
The way I stay up to date on the latest trends in digital marketing is really 2 ways. One is speaking to colleagues and going on social media, especially LinkedIn, where people are discussing those topics. But the other way is reading trade publications. Search Engine Land is a great one. Search Engine Journal is another one. They really have a lot of good information about what's new in the industry. Things like generative engine optimization, GDO, for example, and AI is a big one. But really those colleagues in those trades Always have good information.
Big Budgets Don’t Always Win in AI Search | The Opportunity for Small Businesses
